Web Experience Manager

Owning the website's build and performance, the full-time Web Experience Manager will manage the creation and maintenance of landing pages, drive conversion optimization through data analysis, and ensure effective measurement using GA4, all while working remotely. Key responsibilities Build, launch, and maintain landing pages and templates in Sanity, ensuring site speed and SEO fundamentals are met Analyze user behavior to identify and fix conversion barriers, running structured A/B tests to improve performance Manage event tracking and funnel analysis in GA4 and Google Tag Manager to measure site effectiveness Required qualifications 5+ years of experience in building and managing marketing or ecommerce websites Hands-on experience with Sanity or a comparable headless CMS, including content modeling and schema definition Proficiency in HTML, CSS, JavaScript, and React Strong knowledge of GA4 and Google Tag Manager for tracking and analysis Ability to use data-driven insights to enhance website conversion rates through A/B testing