SEO Site Manager, Cat.com

Career Area: Sales

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Job Summary:

The SEO Site Manager is responsible for driving organic search visibility, discoverability, and AI search readiness across the Cat.com experience. This role serves as the primary SEO leader for the site, partnering with product managers, content strategists, developers, analytics teams, and the Enterprise SEO Center of Excellence to develop and execute a roadmap that improves traffic, engagement, and business outcomes.

The ideal candidate combines deep expertise in technical SEO, content optimization, site architecture, and search analytics with the ability to influence cross-functional teams and shape the future of SEO and Generative Engine Optimization (GEO) across Caterpillar's digital ecosystem.

What You Will Do

• Own the SEO strategy and roadmap for Cat.com , identifying opportunities to improve organic visibility, traffic, customer engagement, and business outcomes.
• Lead technical SEO initiatives by partnering with product, engineering, and development teams to improve site architecture, crawlability, indexation, schema, page performance, and overall search health.
• Drive content optimization and search discoverability , ensuring content aligns with customer search intent, SEO best practices, and emerging AI-powered search experiences.
• Monitor and analyze SEO performance , establishing KPIs, evaluating traffic and ranking trends, identifying opportunities, and communicating results and recommendations to leadership.
• Serve as the SEO subject matter expert for Cat.com , providing guidance, governance, and best practices to cross-functional teams while ensuring alignment with enterprise SEO standards.
• Collaborate across product, content, analytics, and digital teams to integrate SEO requirements into site enhancements, new experiences, content initiatives, and platform changes.

What You Will Have

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Products and Services: Knowledge of major products and services and product and service groups; ability to apply knowledge of product and service appropriately to diverse situations.
Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
Negotiating: Knowledge of successful negotiation concepts and techniques; ability to negotiate successfully across the organization and with external vendors and clients in a constructive and collaborative manner.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.

Considerations for Top Candidates

• 5+ years of experience in SEO, digital marketing, content strategy, or related disciplines.
• Deep understanding of technical SEO, content optimization, information architecture, and analytics.
• Experience working with enterprise websites and large-scale content ecosystems.
• Experience using SEO platforms such as BrightEdge, Siteimprove, Google Search Console, Google Analytics, and related tools.
• Strong analytical and problem-solving skills with the ability to translate data into strategic recommendations.

Additional Information

• This role can be performed at Cat Digital Hubs, including Chicago, IL | Peoria, IL | Broomfield, CO.
• Ability to travel up to 10% may be required.
• Sponsorship is not available
• Relocation is not available

What You Will Get

Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*

• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Posting Dates:

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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