Business Development Manager

Provider Liaison & Business Development Associate As a Provider Liaison & Business Development Associate at UNC Health Appalachian, you will identify new business opportunities and serve as the key communication liaison between the health system and local medical providers. You will work with the creative team, executive leaders, physician partners, and other stakeholders to research, design, and implement multichannel business development and marketing plans that tell the UNC Health Appalachian story. Why You'll Love Working Here UNC Health Appalachian is a mission‑driven health system committed to safety, teamwork, and professional growth. The community of Boone offers a blend of culture, outdoor adventure, and a supportive environment. Benefits Comprehensive medical, dental, and vision coverage. Retirement plan with employer match. PTO, tuition reimbursement, paid parental leave, wellness incentives, and employee discounts. What You'll Do as a Provider Liaison/Business Development Manager Identify new business opportunities and act as the communication liaison with local medical providers. Partner with the creative team, executive leaders, physician partners, and other stakeholders to research, design, and implement multichannel business development and marketing plans. Cultivate and maintain strong relationships with local and regional media outlets; coordinate media escorts, create talking points, and prepare subject matter experts for interviews. Prepare and deliver presentations to community groups, telling the UNC Health Appalachian story. Serve as a data analyst for the marketing team — monitoring key performance indicators and evaluating campaign effectiveness. Approach work with a bias for action, efficiency, and personal accountability while modeling UNC Health Appalachian’s mission, vision, and values. Foster professional, productive working relationships that promote a healthy work environment. Qualifications Education: Bachelor’s degree in marketing, communications, public relations, journalism, or a related field. Master’s degree preferred. Experience: 3+ years of healthcare marketing and communications experience preferred. Licensure/Certifications: None required. Skills & Abilities: Strong communication skills; ability to work within the chain of command using positive verbal and non‑verbal techniques. Proven ability to cultivate and maintain relationships with local media (newspapers, news channels, etc.). Knowledge of the continuum of care provided within the organization. Exceptional customer service for patients, families, staff, and physicians. Physical & Work Environment Prolonged sitting, standing, and walking; often 8+ hours per day. Occasionally lift, carry, push, or pull up to 30 lbs. Frequent hand, finger, and wrist repetition; near visual acuity and close eye work; speaking, reading, and writing for extended periods. Occasional local and regional travel for media, community, and stakeholder engagements. May occasionally work outside standard hours for events or media commitments. What Sets Us Apart Career Growth: Structured advancement pathways, tuition reimbursement, and ongoing development through our Career Pathways Program. Impactful Work: As a Business Development Manager, you will shape how UNC Health Appalachian connects with its community — driving growth and awareness across our hospitals, medical practices, and specialty centers. Community & Lifestyle: Boone is known for its outdoor recreation, arts, culture, and welcoming atmosphere. Inclusive Culture: UNC Health Appalachian is committed to diversity, equity, and inclusion, ensuring every team member feels valued and supported. Diversity and Inclusion UNC Health Appalachian is committed to a diverse and inclusive workforce. We welcome applicants from all backgrounds and experiences. Employment is contingent upon successful background checks and drug screening. For accommodations, contact View email address on click.appcast.io. #J-18808-Ljbffr