Marketing Campaign Manager

Major Duties

Classification: Exempt / Non-Bargaining

Position may be located remote. #LI-Remote

Fidium is a private equity-backed company that is rapidly deploying world-class fiber internet service across a 20-plus state service area. From our first connection over 125 years ago, Fidium is dedicated to turning technology into solutions, connecting people, and enriching how they work and live. You will be a part of this exciting time in our company's history and the regions we serve.
At Fidium, we believe in doing more for our customers. With a team of 2,700 dedicated professionals, we prioritize listening to our customers and consistently meeting their expectations with forethought and flexibility. We are committed to delivering reliable service and exceptional customer support, ensuring that our customers stay connected and satisfied.

As the Marketing Campaign Manager , you will be responsible for planning and executing integrated marketing campaigns that support customer acquisition, product marketing initiatives, and revenue growth. This role combines strategic campaign planning with hands-on execution, ensuring marketing programs are delivered seamlessly across digital and offline channels.

Reporting to the Senior Director of Consumer Marketing, this role will work in lockstep with the Integrated Marketing Communications Manager and collaborate closely with growth, product teams, agencies, and vendors to ensure aligned campaign delivery.

You will lead campaign planning, coordination, and execution, working across internal teams and agency partners to bring marketing initiatives to market. This role requires a strategic thinker with strong project management skills, a data-driven mindset, and the ability to manage multiple campaigns simultaneously.

Responsibilities

• Campaign Planning & Execution:
  • Support the development and execution of integrated marketing campaigns aligned to business objectives, with a focus on customer acquisition and revenue growth.
  • Translate marketing strategies into clear campaign plans, timelines, and deliverables across digital and offline channels.
  • Lead end-to-end campaign execution, ensuring all components are delivered accurately and on time.
  • Maintain campaign calendars and coordinate launch timing to ensure a cohesive market presence.
• Cross-Channel Campaign Management:
  • Coordinate campaign execution across digital, direct mail, and offline channels including print, radio, out-of-home, and other media.
  • Manage organic social strategy, content calendar, and delivery.
  • Ensure consistency of messaging, offers, and creative across all campaign touchpoints.
  • Partner with media, creative, and analytics teams to align execution with overall marketing strategy.
• Direct Mail & Offline Marketing Operations:
  • Lead hands-on direct mail strategy and campaign execution, including audience selection, list coordination, production timelines, offer development, and vendor management.
  • Oversee print and distribution processes to ensure accurate targeting and in-home delivery timing.
  • Support execution of offline marketing tactics in alignment with campaign plans.
• Campaign Trafficking & Asset Management:
  • Oversee trafficking of campaign assets across channels, ensuring correct formats, placements, and timing.
  • Manage asset workflows, approvals, and version control to maintain accuracy and compliance with brand and legal standards.
  • Maintain clear visibility into campaign status, deliverables, and dependencies.
• Promotional Campaign Management:
  • Support development and execution of promotional campaigns, ensuring accurate setup and alignment of offers across marketing communications channels.
  • Maintain advertising promotional calendars and coordinate timing to maximize impact and avoid overlap or gaps.
• Budget & Operational Management:
  • Lead budget tracking and campaign forecasting across programs and vendors, owning invoice management and ensuring accurate, timely financial oversight of all campaign expenditures.
  • Partner with internal teams and agencies to ensure efficient use of resources and alignment with priorities.
• Performance Measurement & Optimization Support:
  • Monitor campaign performance and key metrics to ensure programs are executing as planned.
  • Partner with analytics teams to evaluate results and identify opportunities to optimize future campaigns.
  • Support development of reporting and campaign recaps to inform ongoing strategy.
• Cross-Functional Collaboration:
  • Partner closely with the Integrated Marketing Communications Manager and collaborate with growth and product teams to align campaigns with business priorities and go-to-market initiatives.
  • Coordinate with stakeholders across marketing, product, sales, and operations to ensure seamless delivery.
  • Work with agency partners and vendors to deliver high-quality, on-time execution.
  • Support implementation of new products, pricing, and marketing initiatives across channels.

Qualifications

• Hands-on experience developing and managing direct mail strategies and campaigns end-to-end, including audience targeting, list management, production, and in-market execution; required.
• Proven experience developing and managing campaign budgets, including forecasting, expense tracking, and invoice management across multiple programs and vendors.
• 8-10 years of experience in integrated marketing, campaign management, or project management roles.
• Proven experience managing multi-channel marketing campaigns across digital, offline and organic social.
• Strong understanding of marketing planning and campaign execution processes.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Strong analytical skills with the ability to interpret performance data and support optimization efforts.
• Excellent communication and collaboration skills across cross-functional teams.
• Ability to work in a fast-paced, growth-oriented environment.
• Experience in telecom, subscription-based, or performance marketing environments preferred.
• Four-year degree in Marketing, Business Administration, or a related field or equivalent experience.

Benefits Offered

We are proud to offer a comprehensive and competitive benefits package:

• 401(k) matching
• Medical, Rx, Dental and Vision insurance
• Disability insurance
• Flexible spending account
• Health savings account
• Life insurance
• Tuition reimbursement
• Flexible Time Off
• Paid holidays
• Employee Assistance Program
• Annual bonus program to eligible employee's based upon organization performance

Salary

Pay range (commensurate with skills and experience): $76,244 - $138,686 Annually

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, marital status, familial status, genetics, disability, age, veteran status or any other characteristic protected by law.