Marketing Program Manager

Role Overview Repligen is building a best-in-class in-house marketing agency to accelerate the speed, creativity, and performance of global marketing execution. The Marketing Program Design Specialist is a highly execution-focused, creative, and AI-enabled marketer responsible for bringing integrated campaigns to life across channels. The Marketing Program Manager translates strategic marketing direction into compelling campaign assets, digital experiences, and tactical deliverables that drive engagement, pipeline, and revenue. This individual operates at the intersection of creative design, campaign execution, and AI-powered productivity, delivering high-quality output at scale within a fast-paced, matrixed environment. Key Responsibilities Campaign & Tactical Execution Execute integrated, omni-channel marketing campaigns across digital, web, email, social, and print Translate campaign briefs into high-impact deliverables that align with strategic objectives and brand standards Own day-to-day campaign build and deployment, ensuring speed, quality, and consistency Partner closely with Strategic Marketing, Product Marketing, and Regional teams to deliver cohesive programs Creative Design & Content Development Develop visually compelling and engaging marketing assets (presentations, digital content, infographics, video concepts) Apply strong design thinking to elevate storytelling and user experience across touchpoints Collaborate with technical writers and subject matter experts to translate complex scientific concepts into accessible, customer-centric content Ensure brand consistency and high creative standards across all deliverables AI-Enabled Marketing Execution Leverage AI tools (e.g., generative content, design automation, campaign optimization tools) to accelerate content creation and campaign delivery Use AI to rapidly develop drafts, variations, and personalized content at scale Continuously identify opportunities to improve efficiency, speed, and quality through AI-driven workflows Partner with leadership to test and adopt emerging AI tools that enhance marketing performance Program & Project Management Manage multiple concurrent projects and campaign deliverables with strong attention to timelines and detail Coordinate cross-functional inputs and approvals to ensure on-time execution Maintain clear visibility into project status, risks, and dependencies Follow established workflows while proactively identifying opportunities to improve processes Digital & Campaign Operations Build and deploy campaigns within marketing automation and digital platforms Support optimization of campaign workflows and asset management processes Ensure accuracy and quality in campaign setup, segmentation, and execution Contribute to scalable campaign templates and repeatable execution models Performance Tracking & Optimization Monitor campaign performance metrics and engagement data Use insights to optimize creative, messaging, and channel performance Support A/B testing and iterative campaign improvements Apply a data-driven mindset to continuously improve results Qualifications & Experience Education Bachelor’s degree in Marketing, Design, Communications, or related field Experience 5+ years of experience in marketing execution, campaign management, or creative marketing roles Proven track record of executing multi-channel marketing campaigns Experience working in a fast-paced, matrixed organization Life sciences, biotechnology, or B2B industry experience preferred Technical & Functional Skills Proficiency in marketing automation and digital campaign tools Strong skills in creative tools (e.g., Adobe Creative Suite, Canva, Figma or similar) Experience using AI-powered marketing tools (e.g., generative AI for content/design, campaign optimization tools) Solid understanding of digital marketing channels, UX, and content strategy Strong PowerPoint and visual storytelling capabilities Core Competencies Creative Execution Excellence - Strong eye for design and ability to produce polished, high-impact marketing assets AI-Driven Mindset - Comfortable leveraging AI to enhance productivity and output quality Execution Speed & Agility - Ability to deliver high-quality work quickly in a dynamic environment Project Management Discipline - Highly organized with strong attention to detail Collaboration & Communication - Works effectively across functions and levels Data-Driven Thinking - Uses insights to inform decisions and improve outcomes Success Profile The ideal candidate is a doer and creator ; someone who thrives on building, designing, and executing. They are energized by turning ideas into tangible outputs and are constantly looking for ways to work smarter and faster using AI. They bring a strong balance of creativity, execution rigor, and digital fluency , enabling them to deliver high-quality campaigns that drive measurable business impact. Why This Role Matters This role is essential to scaling Repligen’s in-house agency, powering faster campaign execution, elevating creative quality, and unlocking new levels of productivity through AI. Marketing Program Design Managers are the engine that turns strategy into results. What Repligen Offers Our mission is to inspire advances in bioprocessing as a trusted partner in the production of biologic drugs that improve human health worldwide. Focused on cost and process efficiencies, we deliver innovative technologies and solutions that help set new standards in bioprocessing. The estimated base salary range for this role, based in the United States of America is $88,000-$127,000. Compensation decisions are dependent on several factors including, but not limited to an individual's qualifications, location, internal equity, and alignment with market data. Additionally, employees are eligible to participate in one of our variable cash programs (bonus or commission) and eligible roles may receive equity as part of the compensation package. We offer a wide range of benefits such as paid time off, health/dental/vision, retirement benefits and flexible spending accounts. All compensation and benefits information will be confirmed in writing at the time of offer. #J-18808-Ljbffr Merck & Co.