Senior Product Manager, Web Experience & Growth

Bentley Systems Department: Digital Marketing Reports To: Director of Digital Growth and Web Conversion Direct reports : 1 Location: Hybrid, Denver, CO or home-based, Boston, MA Position Summary Why Join Bentley Digital Marketing Now? There has never been a more exciting time to join the Marketing team at Bentley Systems. As a globally established, industry‑leading software company, we are undergoing a rapid, high‑impact digital transformation. We are heavily investing in modern marketing technology, forward thinking strategies, and data‑backed experimentation. Here, you experience a rare professional synergy: the scale of a company whose established products actively shape the world's infrastructure, paired with the agility and "builder" mentality of a startup. We are actively building the future of digital marketing at Bentley, and we are looking for innovators to help us shape it. About The Role We are seeking a highly strategic, growth-minded, and technically fluent Senior Product Manager, Web Experience & Growth to treat our corporate B2B website as a core revenue-generating product. Reporting directly to the Director of Digital Growth and Web Conversion, you will own the overarching product vision, strategic roadmap, and platform health of our digital footprint. You will manage the platform's core technologies, currently built on the Optimizely ecosystem (Optimizely CMS and Web Experimentation), and serve as the critical bridge between marketing, design, and engineering. In this role, you won't just manage tickets; you will shape the future of our digital journey, partnering closely with the Conversion Rate Optimization (CRO) and Discoverability teams to ensure they have the flexible CMS components and testing infrastructure needed to build discoverable, high‑converting digital experiences. Responsibilities Product Strategy & Roadmap Business Impact Analysis & Strategy: Leverage a strong data foundation to conduct rigorous impact analyses and build business cases that dictate roadmap prioritization. Ensure every platform investment is directly tied to accelerating direct business and revenue through the .com footprint. Own the Web Product Vision: Define and execute the product roadmap for the corporate website, ensuring the platform architecture and feature set directly support our aggressive traffic and revenue growth targets. Component Library Strategy: Drive the strategy for building a scalable, reusable, and brand‑compliant CMS block and template library (via Optimizely CMS) that empowers distributed marketers to rapidly launch pages and experiments without heavy engineering reliance. Feature Prioritization: Gather business requirements from key stakeholders (Product Marketing, Campaigns, Regional Teams) and prioritize the backlog based on commercial value, technical feasibility, and user impact. Platform Ownership & Agile Delivery Technical Governance: Oversee platform architecture, performance (Core Web Vitals), and security, ensuring our web properties are fast and stable. Agile Execution: Act as the product owner for your dedicated engineering pod, writing clear user stories, setting acceptance criteria, and managing sprint cycles to deliver high‑quality web features on time. AI & Platform Innovation: Actively seek opportunities to leverage AI within the product management lifecycle (e.g., using AI tools to streamline backlog management, generate technical specs, or optimize web performance testing) to help the engineering team "go fast." Cross‑Functional Collaboration & Leadership Partner with Marketing & CRO: Act as the primary technical partner to the CRO and Discoverability teams, ensuring the platform supports complex A/B tests, personalization campaigns, and technical SEO requirements. Stakeholder "Selling" & Communication: Translate technical platform updates into clear business narratives and present roadmaps confidently to executive leadership to secure investment for platform evolution. Work with UX & Engineering: Collaborate with UX/UI designers on platform capabilities and partner deeply with web engineering to deliver high‑quality code on time. Executive Communication & Advocacy: Confidently pitch product roadmaps and platform investments to executive leadership. Translate technical platform metrics into clear business narratives and "sell" the value of platform upgrades cross‑functionally. Requires sitting or standing at will while performing work on a computer (or any other physical requirements). Qualifications Experience: 8+ years in digital product management, with at least 3+ years specifically owning enterprise CMS and experimentation platforms. Platform Expertise: Deep, hands‑on experience managing Optimizely CMS (formerly Episerver) and Optimizely Web Experimentation. B2B Web Optimization: Solid experience working in a B2B enterprise tech environment, understanding complex buying journeys, lead flow dynamics, and self‑service purchasing behavior. PLG & High‑Volume Direct Sales: Proven experience in Product‑Led Growth (PLG) or driving direct online sales. Must possess the commercial and business acumen to manage, protect, and optimize digital touchpoints supporting high transaction volumes. Technical Acumen: Strong understanding of web architecture, API integrations, and front‑end technologies (HTML, CSS, JavaScript/React). You don’t need to code, but you must be able to hold your own in technical architecture discussions. Agile Methodologies: Experience in Agile/Scrum frameworks and utilizing tools like Jira and Confluence to manage product delivery. Executive Presence: Exceptional communication skills with the ability to influence cross‑functional teams, build consensus, and present confidently to C‑level executives. What We Offer A great Team and culture – please see our colleague video. An exciting career as an integral part of a world‑leading software company providing solutions for architecture, engineering, and construction – watch this short documentary about how we got our start. An attractive salary and benefits package. A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups. A company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact. About Bentley Systems Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner‑operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance. Equal Opportunity Employer Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law. Bentley Policy on EEO, Affluent Action and Pay Transparency Non‑Discrimination Bentley participates in e‑Verify / Bentley participate in e‑Verify / Right to Work Notice Request An Accommodation As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling View phone number on click.appcast.io or sending us an email at View email address on click.appcast.io #J-18808-Ljbffr Bentley Systems