Marketing Manager

Our Direct Client, A high technology based company is looking for an Account Based Marketing Manager. Below is a detailed job description, should you be interested please feel free to reach me via call or email. Amrutha.duddula AT stiorg.com/View phone number on click.appcast.io Title: Account Based Marketing Manager Location: Initial Remote (DC/VA locations) Duration: Fulltime Job Description: Reporting to the Director of Product Marketing, the ABM Manager will have direct responsibility for building and delivering account-based marketing programs to meet the growth objective of the business. Responsibilities Define and build account-based marketing strategy Develop, implement, and execute marketing plans and acceleration programs for specific, targeted accounts Serve as the focal point for the sales team for ABM and improve marketing-sales alignment around accounts, content and campaigns Work closely with sales leadership to align on key accounts and activities Collaborate with marketing stakeholders to develop campaign concept, digital marketing planning, content strategy, creative and more to support ABM plan Work closely with Sales to map and identify key personas in the buying process to develop marketing plan accordingly Leverage and localize existing content, while developing account-specific content where required Define activity KPIs and own the measurement and performance analysis process Requirements / Experience A minimum of 8-10 year experience in multi-channel B2B marketing, preferably in the government, public safety or security software space. Experience building and delivering field marketing campaigns, events, executive and key account programs and partner activity. Strong understanding of the Sales process. Proven experience enabling a sales organization with training and sales tools. Experience in developing the strategy and content for marketing programs that drive awareness and demand for your products. Product marketing and content development background – strong advantage. Candidate should feel comfortable presenting publicly in outward facing situations. Strong written and spoken communication skills. Travel: 30% travel expected, including some international travel. Additional Information All your information will be kept confidential according to EEO guidelines. #J-18808-Ljbffr Software Technology Inc