Spa Membership Sales Manager

Position: Memberships & Spa Sales Manager

JOB OVERVIEW: The Memberships, Spa & Group Sales Manager is responsible for driving membership growth, maximizing revenue, and creating exceptional guest experiences through strategic sales initiatives and relationship building. This leader oversees membership sales, spa group and event sales, retention programs, prospect outreach, and community engagement while ensuring the fitness center and spa consistently exceed enrollment, booking, and revenue goals. The ideal candidate is passionate about health, wellness, and fitness, highly motivated by sales performance, and skilled at building lasting relationships with members, corporate clients, and guests.

REPORTS TO: Director of Spa & Fitness

ESSENTIAL JOB FUNCTIONS:

• Achieve and exceed monthly, quarterly, and annual membership sales goals.


• Conduct facility tours and present membership options tailored to prospective members’ needs.


• Generate new membership leads through networking, referrals, events, and community partnerships.


• Develop and execute sales strategies to increase memberships and ancillary revenue.


• Maintain accurate sales records, forecasts, and performance reports.


• Foster strong relationships with members to enhance satisfaction and retention.


• Represent the fitness facility at community events, wellness fairs, and networking opportunities.


• Partner with marketing teams to develop promotional campaigns and membership offers.


• Develop, implement, and manage targeted digital marketing campaigns (across email, social media, and paid search) designed to drive spa group bookings, corporate wellness inquiries, and membership leads.

SUPPORTIVE FUNCTIONS :

In addition to primary responsibilities, the Membership Sales Manager may be expected to:

• Support the planning and execution of fitness, wellness and membership events.


• Participate in resort, spa, and fitness center promotional activities.


• Conduct membership orientations and assist members in navigating facility amenities and services.


• Monitor inventory of sales materials, membership packets, and promotional collateral.

QUALIFICATIONS:

• Minimum 3 years of sales experience, preferably in:
  
  
  
  • Fitness, hospitality, wellness, or luxury resort environments.
  
  


• Proven track record of meeting or exceeding sales goals.


• Strong interpersonal, communication, and presentation skills.


• Experience with CRM systems and membership management software.


• Ability to analyze sales data and develop strategic action plans.


• Flexible schedule, including weekends, holidays, and evenings as needed.

KNOWLEDGE, SKILLS & ABILITIES:

• Consultative sales and closing techniques.


• Relationship-building and member retention strategies.


• Leadership and team development.


• Hospitality-driven service mindset.


• Excellent organizational and time management skills.


• Strong verbal and written communication abilities.


• Must have the ability to communicate in English.


• Ability to work independently while contributing to team success.

PHYSICAL REQUIREMENTS:

• Ability to stand and walk for extended periods.


• Ability to conduct facility tours and engage with members throughout the fitness center.


• Ability to lift up to 25 pounds occasionally.


• Ability to use computers, phones, and membership management software for extended periods.

LICENSES OR CERTIFICATES:

High School Diploma

PERFORMANCE STANDARDS:

Guest Satisfaction:

Our Guests are what we are about. One of the keys to a positive guest experience is positive interaction with Crescent staff. It is essential that you remain professional at all times, and that you treat all guests and associates with courtesy and respect, under all circumstances. Every Crescent associate is a guest relations ambassador, every working minute of every day.

Work Habits:

In order to maintain a positive guest and associate experience, your work habits should always meet and strive to exceed resort standards for work procedures, dress, grooming, punctuality and attendance. You should be adaptable to change in your work area and in resort procedures with a willingness to learn new skills and/or improve existing ones, have the ability to solve routine problems that occur on the job and ask for help whenever you are not sure how to do something.

Safety & Security:

The safety and security of our guests and associates is of utmost importance to Crescent Hotels & Resorts. Every Crescent associate should adhere to the resort security policies and procedures, particularly regarding key controls, lifting heavy objects, using chemicals, and effectively reporting safety hazards and safety concerns.

NOTE:

This description excludes non-essential and marginal functions of the position that are incidental to the performance of the fundamental job duties. Furthermore, the specific examples in each section are not intended to be all-inclusive. Rather, they represent the typical elements and criteria considered necessary to perform the job successfully. Other job-related duties may be assigned by the associate’s supervisor.

Furthermore, this description is subject to change, in the sole discretion of the Company, and in no way creates an employment contract, implied or otherwise; each associate remains, at all times, an “at will” associate.