Senior Director, Direct Distribution Strategy

This role is based at one of our corporate offices in McLean, VA, Dallas, TX, or Remote. Exceptional Hospitality Starts with You This is your chance to be part of a Global Distribution Team that is an important part of Hilton's Commercial Services organization around the world. As Senior Director, Direct Distribution Strategy, you will support these areas which are at the core of Hilton's commercial engine and are important to Hilton's ability to achieve profitable growth. On the Global Distribution team, reporting to the VP, Global Distribution, you will lead critical initiatives focused on building and scaling Hilton's next-generation direct distribution platforms. This includes expanding partnerships and connectivity across emerging channels such as social platforms and AI/LLM ecosystems and strengthening partnerships across corporate channels and travel management companies (TMCs). What you'll do during a typical day Lead the development and scaling of direct distribution platforms Define and execute a global direct distribution strategy and roadmap, with clear KPIs focused on growth, cost of sale, and channel performance Ensure seamless integration of distribution initiatives into broader Commercial strategies Provide subject matter expertise on channel enablement, data strategy, tracking, and performance measurement across both direct and third‑party ecosystems Monitor performance across segments and channels, identifying opportunities to optimize distribution mix, improve efficiency, and drive incremental value Lead a team and cross‑functional workstreams to deliver end‑to‑end solutions that support long‑term strategic goals and near‑term performance targets How you'll collaborate with others Partner closely with global Commercial teams to align distribution strategy with enterprise priorities Manage and communicate performance against KPIs, providing clear insights and recommendations to senior leadership Collaborate cross‑functionally to define metrics, forecasting approaches, and success criteria Drive alignment across regions and teams to ensure consistent execution of distribution strategies at scale Projects you'll take ownership of Identify and scale new distribution opportunities and partnerships Lead strategic negotiations and partnerships balancing growth, cost, and control Develop and execute strategies to improve distribution efficiency, channel economics, and rate integrity Oversee performance, investment, and trade‑offs across distribution channels, ensuring strong ROI and alignment with business objectives Stay at the forefront of industry trends, including AI/LLM‑driven commerce, evolving distribution models, and new entrants, translating insights into actionable strategies Support the development of new programs and capabilities that advance Hilton's direct distribution ecosystem and long‑term competitive position What It Takes to Make the Stay You have these minimum qualifications Twelve (12) years of professional work experience At least four (4) years of people management experience Prior work experience in digital travel, hospitality, eCommerce, or AI‑related companies or adjacent industries and business fields Strong project management and process improvement skills Willing to travel domestically and internationally up to 40% It would be useful if you have MA/MS or Master's Degree in Business Administration Ten (10) years of professional experience in digital travel, hospitality, eCommerce, or AI‑related companies or adjacent industries and business fields Sound understanding of Hilton brands, operations, systems, and organization How We'll Help You Thrive Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world‑class hotels through our Go Hilton travel program Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best‑in‑class Employee Assistance Program (EAP) Generous paid time off (PTO) – Recharge, relax, and take time for what matters most Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered Financial security for your future – Our retirement plans make it easier to save for what's next Job: Sales and Marketing Title: Senior Director, Direct Distribution Strategy Location: null Requisition ID: COR015RZ EOE/AA/Disabled/Veterans Pay range: $145,000 – $210,000 #J-18808-Ljbffr Hilton