Director, Paid Search

Company description

Hi there-at Razorfish, we're leaders in what's next. Since the dawn of the internet, we've helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running (2024-2026) by Campaign US, our work reflects a proven ability not just to anticipate what's coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn't be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you're motivated to work alongside top performers, push the boundaries of what's possible, and help define where technology, business, and marketing are headed next-this is the place to do it.

Join us at razorfish.com.


Overview

As the Director of Search Marketing at Razorfish, you will spearhead the development of innovative search strategies that align with client goals and elevate our agency's stature as an inspiring leader in digital marketing. This position emphasizes overseeing all search operations, encouraging collaboration across teams, and fully embracing new technologies, including AI, to optimize campaign performance. You will develop strategic frameworks, deliver insightful analytics, and guide the search team to achieve excellence while ensuring that standard methodologies are integrated across all initiatives.


Responsibilities

• Strategic Oversight: Lead comprehensive search strategies that align with client objectives, integrating efforts across various digital marketing services as well as AI and emerging technologies to drive superior business performance.

• Performance Management: Monitor and analyze campaign performance, provide strategic insights and recommendations to enhance return on investment and effectiveness.

• Quality Assurance: Ensure compliance with risk management and quality assurance protocols using RACI documentation to maintain campaign integrity.

• Innovation Leadership: Foster a culture of experimentation and innovation, encouraging teams to develop "Next Practice" standards in search marketing.

• Strategy Development: Guide the creation of strategic plans and testing frameworks that reflect the industry's standards and drive client success.

• Trend Analysis: Stay abreast of digital marketing trends and developments, contributing valuable thought leadership through articles and actionable insights.

• Client Relationship Development: Cultivate strong relationships with key clients, providing tailored solutions that drive business growth and satisfaction.

• Cross-Functional Collaboration: Collaborate with media, creative, and analytics teams to ensure cohesive and integrated strategies across all marketing channels.

• Business Development: Identify growth opportunities within existing accounts, collaborating with senior leadership to craft strategic proposals for expansion.

• Team Development: Manage and mentor a team of 5-10 Search Supervisors and Managers, providing guidance and support for their professional growth.

• High-Performing Culture: Create a collaborative and high-energy environment that emphasizes accountability and excellence in client service.

• Training Facilitation: Lead internal training initiatives to enhance the team's search and overall digital marketing capabilities and promote continuous learning.

• Agency Leadership Contribution: Actively participate in management training and cross-departmental initiatives to align objectives and enhance overall service offerings.

Qualifications

• 7+ years of experience in Search Engine Marketing (SEM) with a proven track record of successful strategy execution and results.
• Demonstrated experience developing, managing, and optimizing app campaigns across Google Ads and Apple Ads, with a strong understanding of app campaign strategy, app install and in-app conversion measurement and attribution, is a strong plus.

• 3+ years of supervisory experience, demonstrating effective team management, mentorship, and leadership.
• Advanced hands-on knowledge of Search Ads 360 (SA360), Google Ads, Google Shopping, and Performance Max, including campaign architecture, bidding, budget management, optimization, troubleshooting, and measurement.

• Connect paid search strategy to the full retail customer journey by incorporating ecommerce demand, merchandising priorities, promotions, seasonality, product availability, Local Inventory Ads, regional or store-level goals, and online-to-offline measurement where applicable.
• Experience supporting a home improvement, home furnishings, building materials, or another high-consideration retail client with a large SKU assortment is a plus.

• Strong client-service orientation, with the ability to build strategic relationships and effectively translate client needs into actionable solutions.

• Exceptional communication skills for articulating complex concepts and strategies to both executives and internal teams.

• Comprehensive understanding of digital marketing strategies, including organic search, display, app, and social media, and how they harmonize with search marketing efforts.

• Proficiency in advanced analytics tools, Python, AI technologies, and Microsoft Office Suite, particularly Excel.

• Knowledge of online campaign measurement methodologies, with the ability to recommend standards for continual performance improvement.

• Innovative mindset with a focus on leveraging emerging technologies to enhance overall performance and operational efficiency.

• Strategic thinker capable of developing comprehensive plans that align with client objectives and adapt to changing market trends.

• Demonstrated experience in business development, contributing to agency growth and expanding service offerings.

• Commitment to fostering a culture of learning through training and knowledge-sharing initiatives that enhance team performance.

Education

• BA/BS or equivalent experience required; advanced degrees or certifications in digital marketing are a plus.

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources.

Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $121,315.00 - USD $166,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/15/2026.