Product Marketing Lead

Location New York Employment Type Full time Location Type On-site Department Marketing Vendelux helps companies discover the best events. Event marketers are the unsung heroes of successful companies. From generating leads to building world-class brands, event marketers make magic happen throughout the year. Vendelux is here to help maximize the impact of all the events that a company sponsors and attends. We are a Series A SaaS company and provide the system of record for event marketing. Our software platform provides proprietary insights that helps high-growth companies find the highest ROI events, conferences and trade shows to attend and sponsor. We have built an AI-powered platform that customers describe as an event marketer’s dream. Vendelux was founded in 2021, and our recent $14 million Series A was led by FirstMark, whose portfolio includes companies like Shopify, Pinterest, Discord, Airbnb, Draft Kings, Carta and Justworks (amongst others). Our leadership team includes alumni from Bain, ZoomInfo, Shutterstock, Compass, ModernLoop, Forter, Zulilly, NewtonX. Vendelux is looking for a Product Marketer who can help customers understand the value of our IRL go to market platform, adopt new features, and expand their use of Vendelux over time. You will shape product messaging, build enablement tools for Sales and CS, and create content that helps drive more revenue from both new and existing accounts. This role is ideal for someone who has marketed to marketers or event teams and is comfortable presenting to customers and prospects. Responsibilities Build clear product messaging that shows how Vendelux drives pipeline, efficiency, and ROI for sales leaders, marketers and event teams. Create content that accelerates onboarding and adoption, including guides, one-pagers, webinars, and customer friendly explanations of new features. Partner with Customer Success to develop playbooks, campaigns, and materials that expand usage and support upsell and cross sell. Support Sales and SDRs with decks, talk tracks, competitive insights, and customer stories that strengthen positioning and improve win rates. Join & review customer calls to understand pain points, refine messaging, and identify opportunities to improve adoption. Lead product launch communications, planning internal enablement and external announcements that help customers understand and use new capabilities. Author ongoing thought leadership and product content that is posted to LinkedIn and blog. Competitive analysis - keep on top of the event tech landscape. Requirements 5 to 8 years in product marketing or customer marketing Startup experience at a Series A, B or C startup Strong writing skills and the ability to explain complex ideas in simple terms Comfortable presenting to customers and prospects and becoming an expert on event marketing challenges Experience collaborating with Sales, CS, and Product Bias towards action & a focus on outcomes, adoption, and revenue impact 80/20 mindset and acts quickly without focusing on perfection Nice to have Experience working with or selling to marketers or event professionals Familiar with the events industry Not all candidates will check all of the requirements listed above and that’s ok! We are open to great people from non-traditional backgrounds. Vendelux is proud to be an equal opportunity workplace. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status. #J-18808-Ljbffr Cervin