Marketing Specialist Senior - Institutional Asset Management (IAM)

Position Overview At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a (position title) within PNC's (name of division) organization, you will be based in (city/state location of position). Job Profile We are looking to hire a Marketing Specialist Senior to support Institutional Asset Management (IAM) within PNC's Marketing organization. Key Responsibilities Audience & Product Marketing Execution: Support primary audience segments and core capabilities by developing targeted campaigns that align with key business priorities, balancing product and audience‑specific messaging. Campaign & Content Development: Manage quarterly newsletters, prospecting and cross‑sell email campaigns, and thought leadership content targeting segments such as insurers, healthcare organizations, unions, and retirement plan sponsors to drive new business and cross‑sell opportunities. Digital & Social Strategy: Develop and execute LinkedIn promotions and social content, partnering with design teams to create templates and writing optimized copy that elevates thought leadership and engagement. Webinars & Engagement Programs: Own end‑to‑end execution of quarterly webinars, including topic development, registration setup, promotional strategy, and communications across internal and external channels. Project & Stakeholder Management: Maintain the social and marketing calendars, coordinate with external vendors and agencies, and ensure all campaigns are reviewed and approved through the appropriate processes and partners. Performance Analysis & Optimization: Track campaign performance, analyze engagement data (e.g., email clicks, content interaction), and proactively recommend actionable improvements to enhance effectiveness and ROI. Preferred Qualifications 3+ years of B2B marketing experience – experience in financial services or investment management is a plus Strong writing and editing skills with exceptional attention to detail Proactive mindset with a strong sense of urgency and ability to manage priorities effectively Confident leading business calls and engaging with stakeholders Working knowledge of Workfront and ADA compliance processes Understanding of go‑to‑market strategies for corporate and institutional audiences including thought leadership and content (i.e., defining target audiences and campaign objectives) Job Description Independently implements and manages defined marketing programs/initiatives. Leverages a strong comprehension of existing marketing strategies and drives execution of programs/initiatives. Develops and executes more complex marketing programs/initiatives, strategies and activities that may include advertising, sales content and internal communications. Proactively collects and synthesizes data in order to identify trends. Helps identify strategic and tactical implications. Ensures all operating activities are delivered within the established budget framework. Follows established processes and protocols including coordination with legal, compliance, finance, risk and other key partners. Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives. Core Values Customer Focused – Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. Managing Risk – Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework. Education & Experience Bachelors degree required with at least 2+ years of relevant professional experience. In lieu of a degree, a comparable combination of education, job‑specific certification(s), and experience (including military service) may be considered. Compensation Base Salary: $45,000.00 – $119,600.00. Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance. Benefits Summary Health, dental, vision coverage with Health Savings Account feature Life insurance for employee and spouse/child Short and long‑term disability protection 401(k) with PNC match and pension Stock purchase plans Dependent care reimbursement account Back‑up child/elder care; adoption, surrogacy, and doula reimbursement Educational assistance Robust wellness program with financial incentives Equal Employment Opportunity (EEO) PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history. Disability Accommodations Statement If an accommodation is required to participate in the application process, please contact us via email at View email address on click.appcast.io. Please include 'accommodation request' in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call View phone number on click.appcast.io and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. PNC fosters an inclusive and accessible workplace and provides reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions. #J-18808-Ljbffr Fairygodboss