Marketing Manager

We are seeking an experienced Marketing Manager to lead the development and execution of marketing strategies focused on demand generation, pipeline growth, customer engagement, and revenue growth. This role will oversee integrated marketing campaigns, lead management, performance analytics, CRM processes, external partners, and the marketing budget. The Marketing Manager will work closely with Sales, Customer Service, and leadership to turn marketing investments into measurable business results. This is a highly hands-on leadership role for someone who can combine strategy, analytics, and execution while managing a small team. Key Responsibilities: Develop and execute the annual marketing plan aligned with company goals and growth objectives. Build and manage demand generation strategies across customer segments and sales channels. Analyze market trends, competition, customer behavior, and growth opportunities. Partner with Sales to establish lead qualification, assignment, tracking, and follow-up processes. Lead digital and multichannel marketing campaigns, content, events, trade shows, and sales support initiatives. Manage and develop a team of 2, establishing goals, priorities, productivity standards, and performance metrics. Establish targets for leads and opportunities and continuously optimize campaigns based on performance and ROI. Ensure leads are properly assigned, tracked, updated, and moved through the appropriate stages of the sales funnel. Serve as a key connection point between Marketing, Sales, Customer Service, leadership, and Lead Development. Monitor marketing performance and convert marketing activity into qualified leads, opportunities, pipeline, and revenue. Manage and maintain Salesforce as a central CRM and sales funnel management system. Create dashboards and reports tracking marketing investment, leads, opportunities, conversion rates, pipeline, sales, and ROI. Manage external agencies, vendors, and marketing partners. Oversee the annual marketing budget and make data-driven investment decisions. Travel periodically within the U.S. to visit clients and support sales and marketing initiatives. Qualifications: 4-6 years of marketing experience , preferably in demand generation, growth marketing, B2B marketing, or market development. Proven experience managing marketing budgets and measuring results through leads, opportunities, pipeline, revenue, or other business metrics. Experience managing campaigns from strategy and development through execution, measurement, and optimization. Experience partnering closely with Sales and leading internal teams, agencies, or vendors. Strong knowledge of digital marketing, segmentation, marketing automation, CRM, and conversion analytics. Proven experience with Salesforce . Proficiency with Excel and PowerPoint . Experience with digital analytics, paid media, email marketing, and automation tools. Strong analytical and problem-solving skills with the ability to translate data into actionable business decisions. Excellent leadership, communication, organization, and project management skills. Ability to work independently, prioritize multiple initiatives, and operate in a results-driven environment. What We're Looking For: The ideal candidate is a strategic, analytical, and hands-on marketing leader who understands how to connect marketing activity to measurable business outcomes. If you're a results-driven marketing professional who enjoys combining strategy, data, and execution to drive business growth, we'd love to hear from you. #J-18808-Ljbffr Partners Personnel