Media Strategist

Job Description

The Media team at Pinnacle Advertising is seeking an experienced media strategist, planner and team partner to support a critical book of business across the agency’s Tier 3 automotive accounts, with the option to work on more diverse brands (e-commerce, consumer goods, etc.). Partnering with the lead strategist who owns the client relationship, you’ll help develop and present best-in-class strategic and tactical media plans, growing into leading them over time. We’re looking for a collaborative team player who is a flexible thinker, always curious, and ready to partner with internal teams on trafficking, placement, reporting, and ongoing optimizations.

Things that make you thrilled to come to work include:

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• Assist with and eventually take the lead on building strategic media planning opportunities across channels to achieve key business priorities, marketing targets, performance goals, and KPIs.
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• Support the Senior Media Strategist, who leads media and strategic discussions during client meetings, both in person and virtually.
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• Attend select client meetings virtually when needed, representing Pinnacle with a positive, partnership-focused approach.
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• Help communicate the strategic direction of the media plans built by the lead strategist, and take ownership of ATB stewardship on a weekly, monthly, and annual basis for the client roster.
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• Assist with creating monthly meeting decks, including data aggregation and analysis, one-off research projects, full-funnel budget summaries, and more.
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• Support the lead strategist with research projects and client questions, using data, insights and marketplace understanding to solve problems and influence decisions.
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• Leverage industry planning and insights tools to build innovative, outcome-driven media plans.
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• Champion internal tools and processes, including Claude, Airtable, and our collaborative project management workflow.
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• Collaborate closely with media buying on plan inputs and ensure plans are executed, optimized and tracked.
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• Partner with the owned media and analytics team to evaluate emerging media opportunities and run ongoing testing strategies that fuel innovation.
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You also have proven success with:

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• 3 to 5 years of experience in a media planning and/or strategy role. Agency experience is desired, and automotive experience is a bonus.
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• Working knowledge of planning and execution across Linear, OOH, CTV/OTT, Display, Programmatic, Search, Social, and Owned Media (like influencers) tactics.
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• The ability to assess first- to third-party data sets and work them into strategies that drive client results.
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• Exceptional analytics skills, with the ability to translate media data into business performance insights and “so-what” recommendations.
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• Strong understanding of Google Analytics and Google Ads.
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• An aptitude for managing multiple budgets and media plans throughout the month.
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• Clear, credible and persuasive communication, plus strong presentation skills that connect insights with storytelling.
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• Proficiency in Keynote/PowerPoint, Excel and Word.
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• Experience with key tools such as Claude, Trade Desk, Amazon Ads, Meta Ads, Scarborough, Urban Science/Polk, MediaRadar/Kantar, Nielsen, and other analytics platforms.
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• An eagerness to connect regularly with internal teams, in person and virtually.
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• Bonus if you like Teams, have familiarity with Airtable, and have an amazing meme game to share in the monthly newsletter.
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Why you want to work with us at Pinnacle:

Our media planning and strategy team is one of the best in the industry, with a strong history of success in automotive and a diverse client roster. Our clients are hungry for ideas, innovation and continued media leadership. Our internal teams are driven by building relationships, betting on ideas and never settling.

Benefits Offered:

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• Stay Healthy: Medical (choose from 3 PPO plans or 1 HDHP with HSA), Dental, Vision
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• Feel Secure: Basic Life, Short and Long Term Disability, Legal Plan, ID Theft, Flexible Spending Account, Transit benefits
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• Work-Life Balance: Flexible PTO, paid company holidays, Floating Holiday, Paid Parental and Primary Caregiver Leave, Employee Assistance Program (EAP)
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• Financial Wellness: Traditional and Roth 401(k) with a company match
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Our office environment is a key driver of company culture and team member experience, so a regular hybrid schedule is required: in office Tuesday through Thursday, remote Monday and Friday.

Equal Opportunity Statement: Pinnacle Advertising is committed to providing equal employment opportunities (EEO) to all employees and applicants without regard to race, color, ancestry, national origin, gender, gender identity, gender expression, sexual orientation, marital status, pregnancy, perceived pregnancy, childbirth, religion, age, disability, genetic information, veteran status, medical condition, or other characteristics protected by state or federal law.