Digital Marketing Manager

Job Description

Job Description

About Us
We are a highly motivated bunch who seek to create a space where you know you are going to have a good time. We are known for our art-inspired spaces that are great for social gatherings. Our restaurants are wall to wall with lights, murals, and vignettes.

We are the marinara-muddled minds behind Happy Camper, Homeslice, and Paradise Park restaurants. Our brand is glued together by our company culture. Many of our employees have been with the company from the first installment of the brand, Homeslice, and a common thread we share is paying a distinct amount of attention to detail in creating this atmosphere. Currently, we are looking for other team members who would like to grow their careers within the hospitality industry.

This job is for someone who may be looking for something more unconventional than a downtown office and who values building the customer experience from the ground up. The ideal candidate wants something more than a cubical and to really enjoy their work environment and the people they work with. With a restaurant group expanding as rapidly as we have, we need someone who is self-motivated and willing to take initiative.

Happy Camper, Homeslice, or Paradise Park - Chicago - Happy Hospitality
Chicago, IL

Position Opening: Digital Marketing Manager

Job Summary
As a Digital Marketing Manager you will be responsible for creating all company assets, creating a calendar aligning with events and marketing goals.The ideal candidate will have a deep understanding of digital marketing strategies and an ability to leverage data-driven insights to elevate the online presence of our brands. This position requires creativity, leadership, and a passion for the restaurant industry. You will be responsible for executing digital marketing campaigns, driving online engagement, and optimizing digital marketing to maximize customer acquisition and retention. The Digital Marketing Manager will be responsible for managing all customer interactions and reviews on social media and other third-party platforms. The successful candidate is a highly motivated self-starter who is organized, tech savvy and skilled in graphic design. This role will report directly to Operations and work closely with various members of the management team across all locations.
The role provides an opportunity to grow and develop in an organization with a mission that has real positive social impact, in addition to aggressive business goals. This is an exempt role with hours scheduled Monday through Friday, 9:00am – 5:00pm in office and additional hours as required. This is not a remote position.
Casual dress code. A work environment where employees can feel relaxed and able to focus on tasks.
Creative work environment. We also settle in and get a lot done in an open and collaborative, but focused environment. Free food and coffee.

Responsibilities

• Digital Strategy Development
  • Work with events team to develop aesthetic activations 
  • Research audience preferences and discover current trends
  • Design posts to sustain readers’ curiosity and create buzz around new products
  • Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
  • Facilitate online conversations with customers and respond to queries
  • Report on online reviews and feedback from customers and fans
  • Suggest new ways to attract prospective customers, like promotions and competitions
  • Develop an influencer program and strategy to cross promote our brand
  • Work collaboratively with operations, brand, events, management departments to achieve coherent and comprehensive brand messaging and customer engagement
  • Prepare and present reports on the results of social media campaigns and strategies to company leadership
  • Photography
  • Other duties as assigned
• Website & Social Media Management
  • Write all copy for customer facing platforms 
  • SEO
  • Updating Wordpress
  • Works closely with the Content Creator to maintain a social media calendar 
  • Oversee social media accounts’ layout 
  • Come up with creative content 
  • Other duties as assigned

• Asset Design & Development
  • Design all assets including flyers, menus, email campaigns, etc. 
  • Assist in merchandise and packing duties as assigned 
  • Align with brand team to aide in digital apparel design for new merchandise offerings
  • Present quarterly merchandise designs
  • Curate creative PR packages for activations
  • Create engaging text, image and video assets
  • Other duties as assigned

Physical Demands & Work Environment

Some positions may involve frequent bending, moving, lifting, and carrying material weighing up to 50 pounds; standing up to eight hours each day; working in all weather conditions; exposure to high noise levels and require wearing hearing protection.

Non-Physical Demands 

Frequently requires time pressures, frequent change of tasks, tedious or exacting work, and working with others as part of a team. Occasionally requires performing multiple tasks simultaneously, emergency situations, and irregular schedule.

Qualifications/Requirements

• 2+ years of Graphic Design Experience
• Proven work experience in Digital Marketing​​​​​​​
• Expertise in multiple social media platforms
• Ability to create fun and engaging copy
• Ability to produce assets in a timely manner
• Ability to deliver creative content (text, image and video)
• Familiarity with online marketing strategies and marketing channels
• Ability to grasp future trends in digital technologies and act proactively
• Excellent communication skills
• Multitasking and analytical skills
• Desirable:
  • Experience using Klaviyo
  • In-depth knowledge of SEO, keyword research and Google Analytics
  • Experience in Food Photography
  • Knowledge in iPhone Photo and Video tools
  • BS degree in Marketing, new media or relevant field
• Leadership Skills/Values
  • Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Decision Making and Problem Solving: Able to identify and analyze program and system problems while offering alternative solutions. Responds well to feedback and takes appropriate actions. 
  • Professionalism: Displays enthusiasm, dedication, and interest regarding position responsibilities and duties. Expresses willingness to undertake projects, supports organizational goals and endeavors, and demonstrates flexibility in response to changing circumstances. Maintains professionalism in all aspects of job duties.
  • Time Management and Initiative: Works with minimal supervision and effectively completes tasks when direction is given.
  • Mathematical Reasoning: The ability to choose the right mathematical methods or formulas to solve a problem.