Marketing Strategist

We are seeking a highly driven, strategic, and hands-on Marketing Strategist to lead and execute marketing initiatives across our portfolio of companies. This role is responsible for building brand awareness, driving lead generation, and directly supporting revenue growth through integrated marketing efforts. This is not a passive or desk-only role. You will be actively involved in the field capturing real installations, working alongside the team, and translating that into high‑performing marketing campaigns. You will own marketing execution from strategy through performance analysis. Travel for sites, events, and tradeshows is required. Key Responsibilities: Own and execute integrated marketing campaigns across email, social media, website, and events Develop campaign strategies that support product launches, seasonal promotions, and sales initiatives Manage campaign timelines, execution, and performance tracking from start to finish Align marketing efforts with business goals to drive measurable growth Content Creation & Production Lead content strategy across all brands, ensuring consistency and quality Capture and produce high‑quality photo and video content including: Products and inventory Warehouse operations Events and tradeshows Lighting installations Edit and produce short‑form video and visual content for digital platforms Build and manage a structured content library for ongoing use Digital Marketing & Social Media Manage and grow all social media platforms (Instagram, Facebook, TikTok, etc.) Plan and execute a consistent content calendar (3–5 posts per week) Identify trends and apply strategically to increase reach and engagement Engage with audience and build brand presence across platforms Track performance and optimize content based on engagement insights Plan and execute email marketing campaigns including promotions, product launches, and events Segment and manage email lists for targeted outreach Track performance (open rates, CTR, conversions) and continuously optimize Support lead nurturing efforts tied to campaigns and events Events & Tradeshows Support planning and promotion of tradeshows and events Assist with booth strategy, messaging, and branding Capture content during events for real‑time and post‑event marketing Execute post‑event follow‑up campaigns to convert leads into opportunities Travel and represent the company at key industry events Sales Enablement & Brand Support Create marketing and sales materials including presentations, flyers, and promotional assets Support the sales team with content, campaigns, and visuals that drive conversions Ensure brand consistency across all touchpoints and communications Website & SEO Support Manage and update website content including project galleries, blogs, and product updates Collaborate with SEO and development partners to improve visibility and performance Support landing page creation and campaign integration Marketing Tracking & Execution Manage campaign setup and tracking within CRM and marketing platforms (Constant Contact, etc.) Maintain data accuracy and improve marketing workflows and reporting processes Own campaign‑level reporting across email, web, social, and events Analyze performance data (Google Analytics, email, social platforms) and translate insights into actionable recommendations Continuously optimize campaigns based on performance metrics Assist with special projects as needed Copywriting & Messaging Draft and refine marketing copy across all channels (email, website, social, campaigns) Ensure consistent brand voice and messaging across all platforms Qualifications: Bachelor’s degree in Marketing, Communications, or related field 4–6+ years of marketing experience Experience with tools such as Canva, CapCut, Adobe Creative Suite (Photoshop, etc.) Experience with email marketing platforms (Constant Contact, Mailchimp, HubSpot, etc.) Working knowledge of Google Analytics and social analytics tools Familiarity with CRM platforms is a plus Basic understanding of SEO and website content management What We’re Looking For: Strategic thinker who can also execute at a high level Strong visual eye and creative mindset Highly organized with the ability to manage multiple campaigns simultaneously Self‑motivated, proactive, and results‑driven Strong communication and collaboration skills Comfortable working both in‑office and on a job site Willingness to travel for job sites, events, and tradeshows #J-18808-Ljbffr Northeast Illuminators