Digital Marketing Representative

Select how often (in days) to receive an alert: Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive company, Eastman employs approximately 13,000 people around the world and serves customers in more than 100 countries. The company had 2025 revenue of approximately $8.8 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit . Responsibilities As the Experienced professional, possesses well developed skills in the conception, coordination, and control of Internet/Digital Marketing. Work is focused on developing marketing strategies and delivering promotional marketing messages to consumers online with the intent of generating traffic and sales on the organization’s e-commerce site. Plans, develops and implements internet marketing strategies to promote products/brands and services online (e.g., email, search engine, social media, display and mobile advertising, etc.). Analyzes online traffic analytics and develops actions to improve marketing campaign performance. Identifies online marketing and buying trends and insights to optimize online marketing spend and campaign performance. Oversees development of e-marketing content and material (e.g., e-newsletters, e-magazines, website and blog content, social media accounts, etc.). Qualifications Experienced. Requires knowledge and experience in own discipline; performing all duties of assigned role, but still acquiring higher level knowledge and skills. Builds knowledge of the organization, processes and customers. Solves a range of straightforward problems. Analyzes possible solutions using standard procedures. Works with a moderate level of guidance and direction. Impact of work is primarily within own division or site. Eastman Chemical Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, pregnancy, veteran status or any other protected classes as designated by law. Eastman is committed to creating a highly engaged workforce, where everyone can contribute to their fullest potential each day. #J-18808-Ljbffr