Associate Creative Director (Copy)

Job Description

Job Description

Who is Frankel?

Frankel is a full-service strategic communications firm based in Gainesville, FL, specializing in branding, marketing, and digital strategy. We help organizations connect with their audiences through thoughtful strategy, sharp creative, and measurable results - whether that's a million-dollar budget or a gumball and a paperclip. We partner with clients across financial services, higher education, healthcare, professional services, and more, and we're looking for people who love a good challenge as much as we do.

Who We Need

If you're a big thinker, strong writer, and natural creative leader who can turn a strategic brief into an idea people actually remember, this role is for you.

The Associate Creative Director (Copy) is responsible for developing and leading creative concepts, campaigns, and messaging across Frankel's client portfolio. This role combines exceptional writing and conceptual thinking with creative leadership, helping shape the strategic and creative direction of work from the initial idea through final execution.

The ACD (Copy) works closely with the Creative Director, account teams, strategists, and other creative team members to develop integrated work that is strategically sound, creatively strong, and right for the client. This person is both a creator and a leader - someone who can write the headline, pitch the idea, give thoughtful feedback, and help make the entire team better.

The ideal candidate is an experienced copywriter with a strong portfolio, excellent conceptual skills, and the confidence to lead creative work without bringing a big ego along with them. They should be comfortable moving between big-picture campaign thinking and hands-on execution in a fast-paced agency environment.

The Basics

Job Title: Associate Creative Director - Copy

Department: Creative

Reports To: Creative Director

Location: Gainesville, FL (Hybrid) or Remote in Select States

Employment Type: Full-Time

NOTE: Only USA-based candidates will be considered for this position. Frankel is unable to provide sponsorship at this time. If based in Gainesville, this hybrid role requires being in the office from Tuesday through Thursday, and Monday and Friday are remote days. We are open to remote candidates.

Responsibilities

Creative Leadership

• Partner with the Creative Director to develop the creative vision and direction for client work
• Lead the copy and messaging direction for integrated campaigns, brand initiatives, digital experiences, and other creative projects
• Translate strategic briefs and client objectives into compelling creative concepts
• Help set the creative standard for work across assigned accounts
• Present creative concepts and recommendations to clients and internal stakeholders
• Provide clear, constructive feedback to copywriters and other creative team members
• Mentor and develop junior and mid-level creative talent

Copy & Concepting

• Develop big ideas, campaign concepts, messaging platforms, taglines, headlines, scripts, and other creative concepts
• Write and edit high-quality copy across digital, print, social, video, email, web, and other channels
• Turn complex ideas into clear, engaging, and memorable messaging
• Maintain a strong understanding of brand voice and ensure consistency across deliverables
• Review and refine copy throughout the creative process, from initial concept through final production
• Know when a piece needs more work, when it's ready to go, and when to push the idea further

Client & Team Collaboration

• Work closely with Account Services, Strategy, Design, Digital, Web, and other teams to develop integrated solutions
• Participate in client meetings, creative reviews, brainstorms, and presentations
• Collaborate with designers to ensure copy and visual concepts work together as one idea
• Help translate client feedback into actionable creative direction
• Build strong working relationships with clients and internal partners

Creative Quality

• Ensure creative work meets Frankel's standards for strategy, originality, clarity, and execution
• Proofread and edit work for accuracy, grammar, tone, and consistency
• Identify opportunities to make work smarter, more effective, and more engaging
• Stay current on advertising, communications, cultural, and creative trends
• Understand how emerging technologies, including AI, can improve creative development and execution

General

• Manage multiple projects and priorities while meeting deadlines
• Maintain organized files, documentation, and creative processes
• Participate in agency brainstorms, pitches, and new business opportunities
• Contribute to the evolution of Frankel's creative product and culture
• Perform other duties as assigned

Requirements

• 10-15+ years of professional copywriting experience, preferably within an advertising, marketing, communications, or agency environment
• Proven experience developing and leading creative concepts and campaigns
• Exceptional writing, editing, and storytelling skills
• Strong portfolio demonstrating conceptual thinking and high-quality copy across multiple mediums
• Experience presenting creative work to clients and internal stakeholders
• Demonstrated ability to give and receive thoughtful, constructive creative feedback
• Experience mentoring or managing other creative team members
• Strong understanding of brand strategy, messaging, and integrated marketing
• Excellent verbal and written communication skills
• Strong organizational and time management skills
• Ability to manage multiple accounts, projects, and deadlines simultaneously
• Comfortable working collaboratively across departments
• Bachelor's degree in Advertising, Communications, English, Marketing, or a related field preferred
• We're serious about the work, not about ego. Kindness and collaboration are non-negotiable here.

Bonus points if:

• You have experience in higher education, healthcare, financial se