Marketing Lead

Dracoe

Dracoe is focused on ensuring Western democracies remain competitive in a rapidly changing global security environment by developing mission-ready sovereign manufacturing capabilities. The company designs and mass produces NDAA-compliant drones in state-of-the-art facilities in the United States, delivering cutting-edge technology combined with proven reliability and operational relevance. Dracoe works directly with customers to design, develop, and scale modular, open-architecture systems that provide decisive operational advantage. Built on real-world experience, the organization is driven by a clear mission: to scale sovereign technologies that enable drone dominance and mission success. Dracoe is actively growing and recruiting for multiple roles within its expanding team.

Aberdeen, Hoke County, North Carolina | View email address on click.appcast.io |  

Department : Dracoe HQ / Growth 

Reports To : Chief Executive Officer 

Growth Department  

The Growth Department is responsible for driving revenue generation and expanding the 

company’s market presence. It identifies, develops, and secures new business opportunities, 

strengthens customer relationships, and supports market expansion initiatives. Through business 

development, strategic partnerships, and customer acquisition activities, the department ensures 

sustainable growth and contributes directly to the achievement of the company’s commercial 

objectives. 

Role Purpose 

Lead the company’s market positioning, strategic communications, brand development, and 

external engagement activities to support growth in defense, government, security, commercial, 

and in time consumer, markets. The role will develop and execute marketing and 

communications strategies that strengthen the company’s reputation, support business 

development efforts, and establish the company as a trusted provider of low costs, high 

performing and scalable technologies. 

Roles & Responsibilities 

Strategic Marketing & Market Positioning : 

- Develop and own the company’s marketing and communications strategy. 

- Define and refine positioning across defence, government, security, and commercial 

sectors. 

- Conduct competitor, market, and customer analysis to identify opportunities and threats. 

- Support go-to-market strategies for new products, capabilities, and programmes. 

- Develop messaging that aligns technical capability with operational outcomes and 

customer needs. 

- Advise leadership on market perception, strategic communications, and brand 

development. 

Defense Industry Engagement:

- Support business development and capture activities through targeted marketing 

initiatives. 

- Develop materials supporting customer engagement, demonstrations, tenders, and 

proposals. 

Coordinate participation in defence exhibitions, trade shows, conferences, and industry 

events. 

- Build relationships with defence industry stakeholders, associations, media, and partners. 

- Identify opportunities for thought leadership and industry influence. 

External Communications & Corporate Affairs:

- Own all external communications and public-facing messaging. 

- Draft media releases, announcements, executive communications, and corporate 

publications. 

- Ensure messaging aligns with company objectives and security requirements. 

- Manage media engagement and public relations activities. 

- Support crisis and issue communications when required.

Website & Digital Presence: 

- Own development and maintenance of the company website. 

- Ensure content accurately reflects company capabilities, products, programmes, and 

strategic direction. 

- Manage search engine optimization, analytics, and lead-generation performance. 

- Develop campaign and event landing pages. 

Social Media & Thought Leadership: 

- Develop and execute social media strategy focused on credibility, influence, recruitment, 

and market awareness. 

- Build executive and company thought leadership profiles. 

- Create content highlighting innovation, customer outcomes, demonstrations, and 

company milestones. 

- Monitor engagement and industry conversations 

Content Development: 

- Produce and manage: 

Capability statements 

Product brochures 

Corporate presentations 

White papers 

Exhibition collateral 

Video and digital content 

Technical marketing assets 

- Translate complex technical capabilities into compelling operational and commercial 

narratives. 

Qualifications – Required:

- 5 + years in strategic marketing, communications, public affairs, or business development 

support. 

- Experience in defence, aerospace, government, security, robotics, autonomy, or other 

high-technology sectors. 

- Exceptional writing and communication skills. 

- Experience managing websites and digital communications. 

- Ability to develop both strategy and execution plans. 

Qualifications – Preferred 

- Experience working with defense customers or prime contractors. 

- Familiarity with defense procurement environments. 

- Experience supporting bids, tenders, and capture activities. 

- Existing defense industry network. 

- Understanding of export-controlled, sensitive, or dual-use technologies.