Senior Director, Product Management

• Own the end-to-end vision, strategy, and multi-year roadmap for the IPN Campaign Platform
• Lead, coach, and scale Product Managers across Setup, Optimization, Performance, and Portal Experience
• Drive adoption of AI-driven product workflows and improve team AI fluency
• Transform the Portal into an intelligent, predictive performance marketing platform
• Align information architecture, workflows, navigation, and UI patterns across the Portal
• Drive collaboration with Engineering, Data Science, Architecture, UX, Product Marketing, Sales, Client Success, and Operations
• Integrate Market Insights, Setup workflows, Optimization tools, and Performance Reporting into a seamless campaign lifecycle
• Set product priorities, define success metrics, and lead quarterly and strategic planning
• Represent the Campaign design and execution experience in senior leadership forums
• Build a high-performing, customer-obsessed product culture
• Uphold Ibotta’s Core Values

Requirements

• 8-12+ years of Product Management experience
• 5+ years managing Product Managers and leading through teams
• BA/BS in computer science, engineering, or a related technical field required
• Experience with advertising or performance marketing platforms, including campaign setup, pacing/budgeting, targeting, optimization, measurement, or reporting surfaces
• Experience leading multi-surface, multi-persona platforms such as enterprise SaaS, ad managers, marketing platforms, or complex data products
• Experience with API platforms and how they inform front-end user experiences
• Demonstrated AI-fluency and experience applying AI tooling such as Claude or ChatGPT
• Excellence in product strategy and translating company vision and customer needs into product direction and platform roadmaps
• Ability to drive intuitive end-to-end user journeys across complex workflows or fragmented product surfaces
• Strong collaboration and communication skills across Engineering, Data Science, UX, Marketing, Sales, Client Success, and Operations
• Ability to drive strategy and execution through teams without being a hands-on IC
• High product sense, strong customer intuition, and data-informed decision making
• Track record of attracting, developing, and retaining Product Management talent
• Candidates must live in the United States
• Applicants must be currently authorized to work in the United States on a full-time basis

Core Competencies

Demonstrates expertise in Product Management with a focus on AI-driven workflows, performance marketing platforms, and strategic product direction. Proven ability to lead and develop high-performing teams while driving collaboration across multiple functions.

Highest-signal resume keywords

• Product Management Experience
• AI Fluency
• Performance Marketing Platforms
• Team Leadership
• Product Strategy

Hard Skills

• Product Management
• Campaign Setup
• Optimization
• Performance Reporting
• API Platforms
• Data-Driven Decision Making
• User Journey Mapping
• Multi-Surface Platforms
• Customer Intuition
• Success Metrics Definition

Soft Skills

• Collaboration
• Communication
• Coaching
• Customer Obsession
• Strategic Thinking

Industry Keywords

• Performance Marketing
• Campaign Lifecycle
• Information Architecture
• User Experience
• Product Culture

Tools & Technologies

• AI Tooling
• Claude
• ChatGPT
• Enterprise SaaS
• Ad Managers
• Marketing Platforms