Brand Director
Brobston Group LLC
Summary
The Brand Director is the U.S. marketing and commercial leader responsible for driving long-term brand equity, consumer desirability, and profitable business growth across all channels. This role owns the U.S. strategic vision, brand P&L, and integrated marketing programs, leads one direct report, and partners closely with commercial teams and distributors. The position is based in New York with a hybrid office schedule and requires approximately 30% travel.
Responsibilities
- Define the U.S. strategic vision, growth roadmap, and annual business objectives for the brand.
- Own brand P&L, A&P investment strategy, budgeting, forecasting, and business performance reviews.
- Lead integrated marketing programs including PR, experiential, social, influencer, partnerships, content, and paid/owned/earned media.
- Partner with commercial leadership, regional teams, and distributors to drive volume, depletions, profitability, and share growth.
- Maintain a strong market presence with sales teams and customers and lead business reviews and market assessments.
- Lead, coach, and develop the Brand Manager and collaborate with Operations, Supply Chain, and Finance to ensure execution excellence.
Requirements
- Bachelor’s degree required; MBA preferred or equivalent experience.
- Minimum 10 years of progressive experience in brand marketing, commercial leadership, or general management (10-15+ preferred).
- Proven success across PR, experiential, social, influencer, partnerships, and integrated media.
- Strong commercial and financial acumen with demonstrated P&L management experience and knowledge of the U.S. three-tier system.
- Exceptional communication, presentation, and leadership skills and ability to travel approximately 30%.
Vacancy posted 1 day ago
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