Sr Director, Global Marketing Automation & Lifecycle Marketing Role

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.


About the Company:


Global Payments Inc. (NYSE: GPN) is a leading payments technology company delivering innovative software and services to our more than 4.6 million customers, including 1,500 financial institutions and 4,000 technology partners in 100 countries. Our technologies, services and team member expertise allow us to provide a broad range of solutions that enable our customers to operate their businesses more efficiently across a variety of channels around the world.


Headquartered in Atlanta, Georgia with approximately 27,000 team members worldwide, Global Payments is a Fortune 500® company and a member of the S&P 500 with worldwide reach spanning North America, Europe, Asia Pacific and Latin America.


The Merchant Solutions division enables businesses of all sizes to securely accept card, check and digital forms of payment. Unlike some payment solution providers, we manage end-to-end processing of the payments. We also provide specialty point-of-sale and integrated business management software that is industry-specific, with analytics, marketing customer engagement, employee/worker management, payroll and reporting services for our business customers.


Our Marketing Vision:


The global marketing function of Global Payments is responsible for Brand, Product Marketing and Growth and Revenue Performance for the Merchant Acquirer Solutions of Global Payments for all sized businesses. Our team vision is to drive growth by putting the customer at the front and center of everything we do and to be accountable for driving the best outcomes for our customers, our employees and our business. We are focused on intelligent data to understand the customer experience from their first engagement with us through their entire relationship and to constantly drive improved value to them.


Our focus is in growing our business in the Small and medium sized merchant customer space, as well as with partnerships. We manage both direct-to-market, partner co-branded, and joint venture programs globally.


Role Overview:


The Sr Director, Global Marketing Automation & Lifecycle Marketing leads the lifecycle marketing operations and marketing automation function, overseeing strategy, execution, and optimization across multiple platforms including Adobe Marketo Engage, HubSpot, and Salesforce Pardot . In this role, the Sr. Director is responsible for ensuring that marketing automation drives pipeline growth, supports global campaign execution, and delivers personalized, data-driven customer experiences at scale. The role resides within the global Shared Services team of Global Payments SMB Marketing. This leader will report to the head of Global Marketing Operations and will work closely with our Line of Business marketers, Product Marketing, Marketing Analytics, Campaign Operations, CRM and Digital Operations teams to plan and execute improved customer experience and revenue outcomes.


Key Managerial Responsibilities:

• Manage a global team of lifecycle marketing automation specialists and development team, enabling campaign execution and attribution across multiple regions and business units.
  
  

• Support our global line of business marketing teams with the consolidation and migration across 15 legacy platforms to upgraded marketing automation platforms that connect to multiple CRMs.
  
  

• Oversee day-to-day operations and long-term strategy for Marketo, HubSpot, and Pardot , ensuring consistency, scalability, and system governance and high performance for customer engagement and conversions.
  
  

• Maintain global standards for naming conventions, tagging taxonomy, and campaign architecture to support attribution and insights.
  
  

• Ensure compliance with privacy regulations (e.g., GDPR, CAN-SPAM) and internal governance around data use and email communications.
  
  

• Prepare and present strategy and performance updates to senior business and marketing leaders. Provide Line of Business performance results monthly with optimization next steps.
  
  

Campaign Orchestration & Marketo Ownership

• Own the SMB dedicated instance of Marketo and the integrations between various systems
  
  

• Lead the development and execution of email and future SMS automation programs , including lifecycle campaigns, transactional emails, and audience re-engagement initiatives.
  
  

Metadata Capture & Activation

• Define and enforce metadata capture at all campaign entry points (UTMs, source IDs, keyword, session attributes).
  
  

• Ensure forms, calls, and chats pass consistent metadata into CRM without loss.
  
  

• Architect and maintain automated data pipelines (ETL/ELT) to synchronize first-party product usage data from Snowflake and Amazon Athena with Adobe Marketo Engage.
  
  

• Sync enriched datasets and ML scores from run time environments (such as Athena) back into Marketo to enable real-time segmentation and campaign triggering.
  
  

• Ensure user-level metadata persists across transitions (web → phone, web → chat, web → scheduled meeting).
  
  

Attribution & CAC Measurement

• Design and manage a multi-touch attribution framework to accurately track and report on the customer journey across all touchpoints, including web, telephony, chat, and sales-assisted meetings.
  
  

• Maintain attribution continuity from campaign entry through CRM, opportunity creation, and revenue.
  
  

• Enable accurate CAC calculation at the channel, medium, source, response channel, and campaign level.
  
  

• Strip PII and automate reporting back to media partners
  
  

Data Platform Integration & Scoring

• Enable integration between Marketo and data platforms such as Snowflake and Amazon Athena.
  
  

• Support ingestion of off platform model outputs (lead scoring, conversion likelihood, prioritization flags) into Marketo.
  
  

Core Skills & Experience:

• 10+ years of experience in digital operations for multi-channel campaigns execution with a track record of driving revenue performance measurement globally.
  
  

• 7+ years of driving improved customer engagement and revenue through acquisition, retention and cross sell marketing automation programs on Adobe Marketo Engage.
  
  

• 7+ years of advanced experience with Adobe Marketo Engage with a proven track record for performance marketing conversions and attribution, and driving revenue.
  
  

• Experience integrating call tracking, chat, and scheduling technologies into campaign workflows.
  
  

• Experience working with data platforms such as Snowflake and Amazon Athena.
  
  

• Deep platform expertise in HubSpot, Pardot , and strong understanding of Salesforce CRM.
  
  

• 7+ years of experience managing a global team, including offshore resources to scale the automation capabilities.
  
  

• 7+ years of vendor management, budgeting, business case development and optimization of partner relationships in the marketing automation space.
  
  

• 5+ years of experience in building and/or migrating a business line from one platform to a new platform, including improving governance, contact database, landing page and campaign performance, and integrating with Salesforce.com.
  
  

• Proven ability to scale and manage global lead nurture programs and lifecycle marketing across business units and geographies.
  
  

• Strong background in email marketing best practices , deliverability, personalization, and performance optimization.
  
  

• Demonstrated success in developing and evolving lead scoring, qualification models , and customer journey automation.
  
  

• Excellent cross-functional leadership, project management, and stakeholder communication skills.
  
  

• Experience in campaign attribution modeling , marketing analytics, and executive-level reporting.
  
  

• Highly collaborative, consultative with strong written and verbal communication skills to educate stakeholders and senior management on our automation improvements and revenue drivers.
  
  

Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact View email address on click.appcast.io.