Residential Sales Representative

Job Title: Residential Sales Representative

Company: Lightcraft

Location: Maine

Department: Operations

Reports To: Marketing Manager

COMPANY BACKGROUND:

Mac Mountain invests in fiber broadband networks and builds long-term partnerships with municipalities, rural electric co-ops, developers, homebuilders and regional ISPs.

LightCraft, a division of Mac Mountain, delivers comprehensive shared services to fiber network operators across the United States. We specialize in streamlining operations, enhancing customer experiences, and accelerating growth for our partners. Our expertise spans network deployment, customer acquisition, billing and support, and technology management, enabling our clients to focus on core business objectives while leveraging our scalable and efficient solutions. With a commitment to innovation and operational excellence, LightCraft empowers fiber providers to deliver high-speed, reliable internet to communities nationwide.

POSITION SUMMARY:

The Residential Sales Representative is a field-based role responsible for driving residential growth across fiber networks in the Maine area. This is a 6-month contract position focused on identifying prospective customers, explaining the benefits of high-speed fiber internet, and securing new service orders. As an ambassador for our networks, you will provide professional and empathetic communication to ensure a high-quality experience for every community interaction

PRINCIPAL DUTIES AND RESPONSIBILITIES

Field Sales & Customer Acquisition

• Conduct daily door-to-door canvassing in assigned Maine territories to promote fiber internet services.
• Identify prospective customers and provide accurate information regarding service availability, plans, pricing, and active promotions.
• Process new service orders on-site and coordinate with the network operations team for activation.
• Meet or exceed defined sales targets and key performance indicators (KPIs) during the 6-month term.

Lead Management & Documentation

• Maintain clear and complete documentation of all field interactions within the CRM or ticketing system.
• Follow up on leads and inquiries generated through residential sales campaigns.
• Categorize and prioritize follow-up visits based on customer interest and urgency.
• Manage and track the status of pending installations to ensure customer satisfaction.

Product Knowledge & Technical Communication

• Communicate technical fiber concepts, including speed benefits and ONT placement, in clear, non-technical language.
• Explain the advantages of fiber over legacy copper or cable connections to help customers understand the value of an upgrade.
• Collaborate with the network operations and sales leadership teams to stay updated on infrastructure deployment in Maine.

EDUCATION AND/OR EXPERIENCE

• High school diploma or equivalent required.
• Previous experience in door-to-door sales, retail sales, or customer-facing environments preferred.
• Familiarity with the Maine geography and local communities is a strong plus.
• Experience in telecommunications or internet services is beneficial

COMMUNICATION & PHYSICAL REQUIREMENTS:

• Excellent verbal communication skills with a professional and patient demeanor.
• Strong active listening skills to identify specific household needs.
• Ability to maintain composure and empathy when managing difficult or skeptical prospects.
• Ability to adapt communication styles across different communities and customer profiles.
• Willingness to work outdoors and remain mobile for extended periods across various

WORKING CONDITIONS

• Term: 6-month temporary contract.
• Location: Field-based (Maine area).
• Schedule: Flexible hours required, including evenings and weekends, to maximize customer contact.
• Transportation: Must possess a valid driver's license and have access to reliable, dependable transportation to travel between various assigned territories throughout the Maine area.
• Fast-paced environment requiring strong attention to detail and multitasking.

COMPENSATION

• Starting hourly rate typically falls between $18-$22 depending on experience plus uncapped commission.
• Commission will be based on sale of tiered services and successful sign-up.

REPORTING RELATIONSHIP

This position reports to the Marketing Manager or designated Leadership at LightCraft and works closely with the residential sales and network operations teams.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.