Senior Paid Search Specialist

Job Description

Job Description

At AmaWaterways, we believe meaningful careers begin with purpose, passion and a shared commitment to delivering unforgettable experiences. For those who value curiosity, connection and personal enrichment, AmaWaterways offers the opportunity to help craft meaningful river journeys that invite travelers to follow their own current. Built on a foundation of heartfelt hospitality, we treat our guests—and each other—with genuine care, warmth and respect. AmaWaterways fosters a collaborative environment both onboard our ships and across our global network of offices, where team members grow together, support one another and take pride in upholding the high standards and thoughtful service our company is known for.

We invite talented, motivated professionals to explore our career opportunities and begin their journey with AmaWaterways today.

SUMMARY: As our Senior Paid Search & Performance Marketing Strategist, you'll own the strategy, execution, and optimization of paid search campaigns across Google and Microsoft platforms, helping drive customer acquisition and revenue growth. This is a hands-on, in-platform role responsible for the day-to-day management, execution, and optimization of paid search campaigns across Google Ads and Microsoft Advertising. If you're passionate about performance marketing, thrive on turning data into strategy, and enjoy testing new ideas that drive measurable results, we'd love to hear from you.

DUTIES AND RESPONSIBILITIES:

• Develop and execute paid search and Performance Max (PMax) strategies aligned with business growth goals.
• Manage campaigns across Google Search, Performance Max, Shopping, YouTube, and Microsoft Ads.
• Optimize audience targeting, bidding strategies, creative assets, and landing page experiences to improve performance.
• Monitor and analyze campaign results, identifying opportunities to improve ROAS, lead quality, and customer acquisition.
• Design and execute testing initiatives to continuously improve campaign effectiveness.
• Partner with analytics, CRM, content, and SEO teams to leverage customer insights and attribution data.
• Present performance insights and strategic recommendations to marketing leadership.
• Stay ahead of industry trends, platform updates, and emerging opportunities within the paid media landscape.
• Own meaningful media budgets responsible for qualified leads, bookings, and revenue.
• Manage conversion tracking and offline conversion integration.

QUALIFICATIONS:

• 4+ years of paid search or performance marketing experience, either in-house or agency-side.

• Strong hands-on experience with Google Ads, Performance Max, and Google Analytics (GA4).

• Analytical mindset with the ability to translate data into actionable insights.

• Advanced Excel and reporting skills.

• Strong communication, presentation, and stakeholder management abilities.

• Passion for testing, optimization, and continuous learning

NICE TO HAVE:

• Experience managing Google Shopping campaigns and feed management platforms such as Feedonomics, Productsup, or GoDataFeed.
• Experience with attribution modeling, customer lifetime value analysis, or advanced audience segmentation.
• Additional Google Ads or Microsoft Advertising certifications.
• Travel, hospitality, or luxury brand experience.

COMPETENCIES:

Analytical Thinking

Synthesizes complex information; leverages data, experience, and sound judgment to design practical and effective solutions.

Business Acumen

Understands the broader business impact of decisions; considers financial, market, and operational implications; aligns work with strategic priorities.

Collaboration & Teamwork

Partners effectively across teams and functions; values diverse viewpoints; build trust; advances shared goals and collective success.

Communication 

Communicates clearly and thoughtfully; adapts messaging; listens actively; presents ideas with confidence and purpose.