National Manager, CRM & CX Data

National Manager, CRM & CX Data

Company: Kia America, Inc. Location: Irvine, CA, US, 92606

Kia is creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day. Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and paid time off. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.

General Summary

The National Manager of CRM and CX Data will identify the latest trends both within and outside of the automotive industry to effectively meet customer expectations. This position will have high visibility and the opportunity to work across many business units representing the customer journey. Core responsibilities include but are not limited to developing a strategic view of the customer journey and identifying ways to enhance the experience a customer has with the Kia brand. The role would also include the management of a cross-functional team to enhance and integrate back-end systems pertaining to the customer database.

Essential Duties and Responsibilities

Priority One – 25% of Time Create a CRM strategy on Kia's acquisition, engagement and retention strategies, leveraging an integrated CX database which includes web behavior, marketing, sales, service, call center and connected car data. Supervise CRM operations and creation of an efficient and evolving customer lifecycle campaign program (online & offline) across prospecting, onboarding, retention and loyalty. Develop an omni channel strategy across all the customer touch points to seamlessly connect CX channels over the entire CX journey.

Priority Two – 25% of Time Lead the strategic development of innovative programs and partnerships supporting product launch and sustainment, with a focus on expanding market reach, accelerating lead generation, and strengthening customer loyalty. Oversee management of CRM leads to improve conversions to showroom visits and sales from handraisers, owners, former owners, and conquest customers. Review monthly results and tailor strategy to improve performance.

Priority Three – 20% of Time Develop strategy for CX data utilization, leveraging the Customer Data Master (CDM) integrated database and Salesforce Customer Data Platform (CDP) to advance campaign personalization, predictive analytics, and targeted experiences that strengthen brand loyalty and conversion performance.

Priority Four – 10% of Time Work cross-functionally with several departments, vendor partners, and Kia HQ to drive execution of personalized CRM strategy. Manage performance of vendor partners and influence/align internal stakeholders.

Priority Five – 10% of Time Develop channel strategy roadmap, annual business plan, investment/spend oversight, and ongoing executive reporting. Collaborate with National Manager of Digital Customer Experience to ensure cohesive department efforts and effective resource management.

Priority Six – 10% of Time Lead team growth, development, and performance.

Qualifications/Education

Bachelor's degree or equivalent experience required. Master's Degree preferred

Job Requirement 6-8 years in marketing strategy, CRM, customer experience, CX data, project management and/or business operations in Automotive and similar industries 5-7 years leading cross-functional teams across multiple business units. 3-5 years managing direct reports. 3-5 years Salesforce platform experience in CRM design/execution leveraging CX data Experience with comprehensive customer database platform oversight preferred. Excellent knowledge of industry CRM, CX and CX data benchmarks Ability to develop and implement departmental goals, objectives, metrics and procedures to achieve results. Demonstrated success in a fast-paced environment. Proactive and entrepreneurial leadership style Proven experience in developing consensus with internal and external stakeholders with business acumen and effective communication.

Pay Range

$135,501 - $195,490 Pay will be based on several variables that are unique to each candidate, including but not limited to, job-related skills, experience, relevant education or training, etc.

Equal Employment Opportunities

KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law. KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices. The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.