Marketing Campaign Specialist

Binance Marketing Specialist

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities:

• Own the end-to-end strategy, planning, execution, and optimization of new user acquisition, rewards, referral, and growth campaigns across global markets. This includes market research, competitive analysis, campaign design, copywriting, stakeholder coordination, product and design collaboration, launch execution, and post-campaign analysis.
• Develop innovative incentive mechanisms, engagement strategies, and growth initiatives to drive user acquisition, activation, retention, and business growth.
• Leverage data analysis and user insights to continuously optimize reward structures, campaign performance, and growth efficiency, ensuring sustainable improvement of key business metrics.
• Monitor industry trends, emerging growth tactics, and competitor activities to identify new opportunities and best practices in user acquisition and referral marketing.
• Demonstrate strong user empathy and market understanding to design compelling campaign experiences and continuously improve campaign effectiveness.
• Develop a deep understanding of acquisition channels and platform ecosystems across different markets, including user characteristics, conversion funnels, and growth opportunities.
• Partner closely with Acquisition, Product, CRM, Marketing, BD, and regional teams to design and execute localized growth campaigns tailored to specific channel and market needs.
• Manage multiple projects simultaneously, ensuring effective stakeholder alignment, timely execution, and high-quality delivery across functions and regions.

Requirements:

• Bachelor's degree or above. Fluent in English (both written and spoken); overseas education experience is a plus.
• 5+ years of experience in Growth Marketing, Campaign Marketing, User Growth, CRM, or related fields. Experience in FinTech, brokerage, trading, or financial services is highly preferred.
• Strong understanding of marketing principles, growth frameworks, and user lifecycle management, with the ability to independently drive large-scale campaigns from concept to execution.
• Deep knowledge of trading products, financial markets, and investor behavior is preferred. Personal investment experience in equities, options, derivatives, or other financial products is a strong plus.
• Strong analytical mindset with excellent data interpretation skills. Ability to identify trends, diagnose performance issues, and translate insights into actionable growth strategies.

Why Binance

• Shape the future with the world's leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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