Senior Marketing Manager

Primary Location: Midland (MI, USA),Michigan,United States of America Additional Locations: Collegeville (PA, USA) Houston (TX, USA) Marietta (GA, USA) At Dow, we believe in putting people first and we’re passionate about delivering integrity, respect and safety to our customers, our employees and the planet. Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We’re a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration.If you’re looking for a challenge and meaningful role, you’re in the right place. About you and this role Dow has an exciting opportunity for a Senior Marketing Manager !This position can be located in Midland, MI , Collegeville, PA, Marietta, GA or Houston, TX . In this role, you will be responsible for the construction segment’s overall strategy for North America including the development and implementation of Marketing Plans for various applications the sustainability narrative, promotional strategy and alignment with global construction segment growth strategy. You will be responsible for the growth pipeline and will co-own the innovation pipeline with TS&D, leading the innovation and business model funnel assessment ensuring alignment to long-term market strategy and growth expectations. Additionally, you provide market insights in terms of trends and identify new opportunities for growth short-term and long-term. Responsibilities Own entire portfolio and influence large matrix of sales, product, supply chain, R&D, TS&D, and business leadership stakeholders to achieve growth initiatives and execute Imagine Building Better growth strategy. Work with Sales, TS&D, and R&D to deliver market share gains with new customers, existing customers and key growth partners in target segments. Acts as a key commercial representative along with all internal stakeholders at customer interface. Collaborate to develop strategic growth Account Plans for key and priority DCC customers aligned with business growth strategy. Commercialization / Launching of new technologies including the development, value-based pricing, execution of launch plans, support materials, training for sales. Work to understand market sizing, dynamics, competitive intelligence, customer dynamics, and the digital customer journey to create an effective growth plan. Leverage digital insights, tools and promotion, with an interest in data and analytics to track and manage leads and opportunities and assess strengths of marketing tactics. Drive prioritization and implementation of marketing communications plan with Business Communications. Support capital projects to de-risk commercial aspects of the projects and ensure customer acceptance and qualification. Guide prioritization of projects within the MMT and PMT teams by developing strong business cases and evaluating trade-offs within the portfolio. Qualifications A minimum of a bachelor's degree or relevant military experience at or above a U.S. E5 or Canadian Petty Officer 2nd Class or Sergeant ranking. A minimum of 7 years of relevant working experience. A minimum requirement for this U.S. based position is the ability to work legally in the United States. No visa sponsorship/support is available for this position, including for any type of U.S. permanent residency (green card) process. Skills Communication: Professional communication, encompasses written, oral, visual and digital communication within a workplace context. Marketing Analytics: Marketing analytics is the study of data to evaluate the performance of a marketing activity. Visionary Thinking: Defined broadly, a visionary is one who can envision the future, having or marked by foresight and imagination. Critical Thinking: Critical thinking is the analysis of facts to form a judgment. The subject is complex, and several different definitions exist, which generally include the rational, skeptical, unbiased analysis, or evaluation of factual evidence. Creative Problem-Solving: Creative problem-solving (CPS) is the mental process of searching for an original and previously unknown solution to a problem. To qualify, the solution must be novel and reached independently. Results-Oriented: Result-Oriented is a term used to portray a person who focuses on results and achieves them. Detail-Oriented: Detail-Oriented is the ability to pay attention to the minute details of a project or task, ensuring accuracy and completeness in one’s work. Additional Notes Relocation assistance is not available for this position. Benefits – What Dow offers you We invest in you. Dow invests in total rewards programs to help you manage all aspects of you: your pay, your health, your life, your future, and your career.You bring your background, talent, and perspective to work every day. Dow rewards that commitment by investing in your total wellbeing. Here are just a few highlights of what you would be offered as a Dow employee: Equitable and market-competitive base pay and bonus opportunity across our global markets, along with locally relevant incentives. Benefits and programs to support your physical, mental, financial, and social well-being, to help you get the care you need...when you need it. Competitive retirement program that may include company-provided benefits, savings opportunities, financial planning, and educational resources to help you achieve your long term financial-goals. Employee stock purchase programs (availability varies depending on location). Student Debt Retirement Savings Match Program (U.S. only). Dow will take the value of monthly student debt payments and apply them as if they are contributions to the Employees’ Savings Plan (401(k)), helping employees reach the Company match. Robust medical and life insurance packages that offer a variety of coverage options to meet your individual needs. Travel insurance is also available in certain countries/locations. Opportunities to learn and grow through training and mentoring, work experiences, community involvement and team building. Workplace culture empowering role-based flexibility to maximize personal productivity and balance personal needs. Competitive yearly vacation allowance. Paid time off for new parents (birthing and non-birthing, including adoptive and foster parents). Paid time off to care for family members who are sick or injured. Paid time off to support volunteering and Employee Resource Group’s (ERG) participation. Wellbeing Portal for all Dow employees, our one-stop shop to promote wellbeing, empowering employees to take ownership of their entire wellbeing journey. On-site fitness facilities to help stay healthy and active (availability varies depending on location). Employee discounts for online shopping, cinema tickets, gym memberships and more. Additionally, some of our locations might offer: Transportation allowance (availability varies depending on location) Meal subsidiaries/vouchers (availability varies depending on location) Carbon-neutral transportation incentives e.g. bike to work (availability varies depending on location) Join our team, we can make a difference together. About Dow Dow (NYSE: DOW) is one of the world’s leading materials science companies, serving customers in high-growth markets such as packaging, infrastructure, mobility and consumer applications.Our global breadth, asset integration and scale, focused innovation, leading business positions and commitment to sustainability enable us to achieve profitable growth and help deliver a sustainable future. We operate manufacturing sites in 30countries and employ approximately36,000 people. Dow delivered sales of approximately$43 billionin 2024. References to Dow or the Company mean Dow Inc. and its subsidiaries. Learn more about us and our ambition to be the most innovative, customer-centric, inclusive and sustainable materials science company in the world by visiting opens in a new tab . As part of our dedication to inclusion, Dow is committed to equal opportunities in employment. We encourage every employee to bring their whole self to work each day to not only deliver more value, but also have a more fulfilling career. Further information regarding Dow's equal opportunities is available on opens in a new tab . Dow is an Equal Employment Opportunity employer and is committed to providing opportunities without regard for race, color, religion, sex, including pregnancy, sexual orientation, or gender identity, national origin, age, disability and genetic information, including family medical history. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may call us at 1-833-My Dow HR View phone number on click.appcast.io) and select option 8. At Dow, we believe in putting people first and we’re passionate about delivering integrity, respect and safety to our customers, our employees and the planet. Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We’re a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration.If you’re looking for a challenge and meaningful role, you’re in the right place. About you and this role Dow has an exciting opportunity for a Senior Marketing Manager !This position can be located in Midland, MI , Collegeville, PA, Marietta, GA or Houston, TX . In this role, you will be responsible for the construction segment’s overall strategy for North America including the development and implementation of Marketing Plans for various applications the sustainability narrative, promotional strategy and alignment with global construction segment growth strategy. You will be responsible for the growth pipeline and will co-own the innovation pipeline with TS&D, leading the innovation and business model funnel assessment ensuring alignment to long-term market strategy and growth expectations. Additionally, you provide market insights in terms of trends and identify new opportunities for growth short-term and long-term. Responsibilities Own entire portfolio and influence large matrix of sales, product, supply chain, R&D, TS&D, and business leadership stakeholders to achieve growth initiatives and execute Imagine Building Better growth strategy. Work with Sales, TS&D, and R&D to deliver market share gains with new customers, existing customers and key growth partners in target segments. Acts as a key commercial representative along with all internal stakeholders at customer interface. Collaborate to develop strategic growth Account Plans for key and priority DCC customers aligned with business growth strategy. Commercialization / Launching of new technologies including the development, value-based pricing, execution of launch plans, support materials, training for sales. Work to understand market sizing, dynamics, competitive intelligence, customer dynamics, and the digital customer journey to create an effective growth plan. Leverage digital insights, tools and promotion, with an interest in data and analytics to track and manage leads and opportunities and assess strengths of marketing tactics. Drive prioritization and implementation of marketing communications plan with Business Communications. Support capital projects to de-risk commercial aspects of the projects and ensure customer acceptance and qualification. Guide prioritization of projects within the MMT and PMT teams by developing strong business cases and evaluating trade-offs within the portfolio. Qualifications A minimum of a bachelor's degree or relevant military experience at or above a U.S. E5 or Canadian Petty Officer 2nd Class or Sergeant ranking. A minimum of 7 years of relevant working experience. A minimum requirement for this U.S. based position is the ability to work legally in the United States. No visa sponsorship/support is available for this position, including for any type of U.S. permanent residency (green card) process. Skills Communication: Professional communication, encompasses written, oral, visual and digital communication within a workplace context. Marketing Analytics: Marketing analytics is the study of data to evaluate the performance of a marketing activity. Visionary Thinking: Defined broadly, a visionary is one who can envision the future, having or marked by foresight and imagination. Critical Thinking: Critical thinking is the analysis of facts to form a judgment. The subject is complex, and several different definitions exist, which generally include the rational, skeptical, unbiased analysis, or evaluation of factual evidence. Creative Problem-Solving: Creative problem-solving (CPS) is the mental process of searching for an original and previously unknown solution to a problem. To qualify, the solution must be novel and reached independently. Results-Oriented: Result-Oriented is a term used to portray a person who focuses on results and achieves them. Detail-Oriented: Detail-Oriented is the ability to pay attention to the minute details of a project or task, ensuring accuracy and completeness in one’s work. Additional Notes Relocation assistance is not available for this position. Benefits – What Dow offers you We invest in you. Dow invests in total rewards programs to help you manage all aspects of you: your pay, your health, your life, your future, and your career.You bring your background, talent, and perspective to work every day. Dow rewards that commitment by investing in your total wellbeing. Here are just a few highlights of what you would be offered as a Dow employee: Equitable and market-competitive base pay and bonus opportunity across our global markets, along with locally relevant incentives. Benefits and programs to support your physical, mental, financial, and social well-being, to help you get the care you need...when you need it. Competitive retirement program that may include company-provided benefits, savings opportunities, financial planning, and educational resources to help you achieve your long term financial-goals. Employee stock purchase programs (availability varies depending on location). Student Debt Retirement Savings Match Program (U.S. only). Dow will take the value of monthly student debt payments and apply them as if they are contributions to the Employees’ Savings Plan (401(k)), helping employees reach the Company match. Robust medical and life insurance packages that offer a variety of coverage options to meet your individual needs. Travel insurance is also available in certain countries/locations. Opportunities to learn and grow through training and mentoring, work experiences, community involvement and team building. Workplace culture empowering role-based flexibility to maximize personal productivity and balance personal needs. Competitive yearly vacation allowance. Paid time off for new parents (birthing and non-birthing, including adoptive and foster parents). Paid time off to care for family members who are sick or injured. Paid time off to support volunteering and Employee Resource Group’s (ERG) participation. Wellbeing Portal for all Dow employees, our one-stop shop to promote wellbeing, empowering employees to take ownership of their entire wellbeing journey. On-site fitness facilities to help stay healthy and active (availability varies depending on location). Employee discounts for online shopping, cinema tickets, gym memberships and more. Additionally, some of our locations might offer: Transportation allowance (availability varies depending on location) Meal subsidiaries/vouchers (availability varies depending on location) Carbon-neutral transportation incentives e.g. bike to work (availability varies depending on location) Join our team, we can make a difference together. About Dow Dow (NYSE: DOW) is one of the world’s leading materials science companies, serving customers in high-growth markets such as packaging, infrastructure, mobility and consumer applications.Our global breadth, asset integration and scale, focused innovation, leading business positions and commitment to sustainability enable us to achieve profitable growth and help deliver a sustainable future. We operate manufacturing sites in 30countries and employ approximately36,000 people. Dow delivered sales of approximately$43 billionin 2024. References to Dow or the Company mean Dow Inc. and its subsidiaries. Learn more about us and our ambition to be the most innovative, customer-centric, inclusive and sustainable materials science company in the world by visiting opens in a new tab . As part of our dedication to inclusion, Dow is committed to equal opportunities in employment. We encourage every employee to bring their whole self to work each day to not only deliver more value, but also have a more fulfilling career. Further information regarding Dow's equal opportunities is available on opens in a new tab . Dow is an Equal Employment Opportunity employer and is committed to providing opportunities without regard for race, color, religion, sex, including pregnancy, sexual orientation, or gender identity, national origin, age, disability and genetic information, including family medical history. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may call us at 1-833-My Dow HR View phone number on click.appcast.io) and select option 8. As a Senior Marketing Manager, you will live and work around Midland (MI, USA), Michigan, United States of America: Employs: 5,000 individuals Our footprint: Global headquarters for Dow Our city: Ranked in the top 5 for the Best Small City to raise a family in by Forbes magazine Nearby: Detroit (2 hours away) and Ann Arbor (2 hours away) If this role isn't right for you, join our Talent Community and stay connected to learn more about Dow and opportunities that could be a better fit with your background or interests. #J-18808-Ljbffr