Marketing Automation Manager

Company Profile With over 80 years of innovation, JCB is the world’s largest privately owned manufacturer of construction and agricultural equipment. Operating 23 manufacturing facilities across four continents—including the United States, the United Kingdom, India, and Brazil—JCB produces a diverse portfolio of more than 300 products. These include telescopic handlers, backhoe loaders, excavators, wheel loaders, compact excavators, skid steer loaders, compact track loaders, access aerial work platforms, rough terrain forklifts, and tractors. At the heart of JCB’s success are its people. As a family-owned business, we are accountable to our customers—not shareholders—which gives us the flexibility to focus on long-term innovation and delivering real value. This independence allows us to continuously develop advanced technologies and integrate them into equipment designed to perform in the toughest environments while maximizing customer productivity. At JCB, we stand behind our products—and our name—with pride and commitment to quality. Position Purpose The Marketing Automation Manager will serve as the technical backbone of JCB North America’s marketing database, responsible for transforming disparate data sources into rich, usable contact records that fuel targeted marketing and sales initiatives. This role blends database administration with hands-on development, focusing on building robust customer profiles, increasing the volume and quality of marketable contacts, and ensuring seamless data integration between Salesforce, Oracle Eloqua, and other enterprise systems. By leveraging advanced coding and automation skills, this position directly supports the organization’s ability to reach the right audience with the right message at the right time, ultimately driving customer engagement, lead conversion, and revenue growth. Position Type Full Time, Exempt Location Onsite in San Antonio, Texas Benefits and Other Compensation JCB offers a comprehensive benefits package, including medical, dental, and vision insurance; 401 (k) retirement plan; paid time off and paid holidays. Major Tasks, Responsibilities & Key Accountabilities Design, develop, and maintain processes to aggregate, cleanse, and standardize contact data from multiple internal and external sources. Manage data integrations between Salesforce and Oracle Eloqua, including field mapping, sync optimization, and error resolution. Develop scripts, automation, and transformation logic using Apex, Python, and SQL to create and update contact records. Configure and maintain Eloqua contact fields, custom data objects, and segmentation structures in alignment with marketing and sales needs. Implement and maintain database hygiene processes, including duplicate detection, suppression list management, and contact washing logic. Monitor and improve data quality, identifying gaps and executing enrichment strategies. Support marketing automation initiatives by ensuring accurate and timely availability of contact and account data for campaigns. Optimize database performance to improve campaign segmentation speed, reporting accuracy, and overall system efficiency. Collaborate with CRM and marketing teams to ensure data structure aligns with reporting, lead scoring, and customer lifecycle needs. Maintain technical documentation for all data processes, integrations, and database configurations. Other duties as assigned Minimum Qualifications Bachelor’s degree in Marketing, Data Analytics, Business, or a related field. Strong understanding of cleansing and analyzing large sets of data Experience working with Data in Salesforce Proficiency in data visualization tools such as SAP Analytics Cloud, Tableau, Power BI, or Eloqua’s reporting suite. Must pass any drug screens, background checks, and any pre-employment tests, which will be conducted in accordance with applicable law. Preferred Qualifications Bachelor’s degree in Computer Science, Information Systems, Data Engineering, or related field; equivalent work experience considered. 3+ years of experience with Salesforce data management, including Apex development. 2+ years of experience with Python for ETL, data transformation, or API integration. Hands-on experience with marketing automation platforms; Oracle Eloqua strongly preferred. Proficiency in SQL and relational database design. Experience with API integrations, REST/SOAP services, and data exchange between enterprise platforms. Knowledge of data quality best practices and CAN-SPAM/GDPR compliance considerations Working knowledge of EDA construction equipment datasets and/or Dodge Construction Network datasets Knowledge, Skills, Abilities & Competencies Strong technical skills in Apex, Python, and SQL for data manipulation and automation. Deep understanding of Salesforce data architecture and integration methods. Working knowledge of Eloqua’s contact model, segmentation logic, and custom data objects. Ability to design scalable data flows and troubleshoot integration issues independently. Strong analytical skills with a detail-oriented approach to data accuracy and process optimization. Capable of managing multiple projects with minimal supervision in a fast-paced environment. Comfortable working in a role with minimal customer-facing communication—focus on technical execution and results. Commitment to maintaining the integrity, security, and compliance of customer data. Job Conditions Both office environment and occasionally manufacturing/factory environment. Subject to noise and temperature changes. Physical Requirements The physical demands described here are representative of those required of an employee to perform the essential functions of this job successfully. While performing the duties of this job, the employee is regularly required to: Remain stationary, operate hands to finger, handle, or feel, reach with hands and arms, and talk or hear. The employee is occasionally required to stand and move and/or walk. The employee must frequently move and/or transport up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, depth perception, and the ability to adjust focus. Equal Opportunity Employer JCB is an equal employment opportunity (EEO) employer in accordance with applicable federal, state, and local laws. JCB complies with applicable state and local laws governing non-discrimination in employment at every location where the company has facilities. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability statute, or any other characteristic protected under federal, state, and local laws. EEO EMPLOYER/VET/DISABLED. Reasonable Accommodation Statement JCB complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact the JCB Human Resources team at View email address on click.appcast.io. JCB Inc. is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, JCB offers many job opportunities outside of the U.S., which can be found through our website at Disclaimer: This job description is general in nature and is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job. #J-18808-Ljbffr