Vice President, Commerce Data and Tech

Vice President, Commerce Data and Tech

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results.

We're seeking a visionary VP to lead Commerce Data & Technology Solutions for a key global agency client. This role will partner with Connected Commerce and Retail Media teams to define and execute strategies that unify identity, data, and key technology to power and enhance agency workflows and deliver integrated solutions that drive measurable business outcomes.

PRIMARY RESPONSIBILITIES:

• Own the vision and roadmap for implementation and orchestration of Commerce data and technology solutions aligned with client and agency objectives.
• Champion innovation in Connected Commerce planning, activation, content and measurement workflows
• Oversee application and implementation of integrated platforms centralize data and enable automation across Commerce teams.
• Ensure interoperability across identity, data, and activation layers for omnichannel commerce.
• Act as a senior advisor to clients and internal teams on commerce technology strategy.
• Translate complex technical capabilities into clear, outcome-driven narratives for executive audiences.
• Establish standards for data quality, security, and compliance across all solutions.
• Manage vendor relationships and evaluate emerging technologies for strategic fit.
• Develop key solutions plans that meet and exceed client's business needs, in partnership with agency Client Leadership, Strategy, Activation and Analytics teams.
• Manage and develop talent within the team as well as foster a culture of innovation, collaboration, and continuous improvement across the organization.
• Identify opportunities to apply AI and automation to workflows, improving efficiency and scalability.

SKILL SETS REQUIRED:

• Bachelor's degree in technology, business, analytics, or related field.
• Minimum of 12 years experience in Commerce, Retail Media, Data Strategy, and/or Shopper Marketing bringing data and technology together to deliver on business objectives
• Proven track record of delivering large-scale, data-driven solutions in retail, media, or commerce environments.
• Strong executive communication skills with ability to simplify complex concepts.
• Experience managing cross-functional teams and global stakeholders.
• Ability to work across multiple time zones globally, with some travel required (less than 10%)

Preferred Skills:

• Familiarity with retail media networks, commerce marketing platforms, and data clean rooms.
• Understanding of privacy regulations and data governance frameworks.