AVP, Industry Research & Competitive Strategy - Affiliation Models
$129.7k - $216.2kLPL Financial
Assistant Vice President, Industry Research & Competitive Strategy
Where Ambition Meets Innovation
Build a career that matches all your initiative with an impressive dose of innovation. From cutting-edge resources and a collaborative environment to the freedom to make an impact and more, you'll find the ingredients you need at LPL Financial to shape your success while helping clients pursue their financial goals.
Job Overview:
The Assistant Vice President, Industry Research & Competitive Strategy reports to the SVP of Offering Strategy and plays a critical role in shaping LPL's long-term affiliation strategy. This role is responsible for continuously assessing the advisor marketplace, monitoring competitive dynamics, and evaluating regulatory developments to ensure LPL is well-positioned to meet the evolving needs of advisors and firms.
This leader will serve as the LPL Business Line Strategy team's central insight engine—translating market intelligence into strategic recommendations that help define the future of our affiliation models and advisor value propositions.
Responsibilities:
- Serve as the point person for continuous research on the independent, hybrid, and corporate RIA marketplaces.
- Evaluate competitor platforms, pricing, capabilities, technology stacks, service models, and go-to-market strategies.
- Track competitive moves, new entrants, and ecosystem changes to identify risks, opportunities, and white space.
- Build and maintain structured intelligence frameworks, dashboards, and reporting on industry trends.
Regulatory & Policy Monitoring
- Monitor regulatory and legislative developments that impact advisor business models, affiliation options, or broker-dealer/RIA operations.
- Analyze proposed rules, industry commentary, and regulatory guidance to assess implications for LPL and its advisors.
- Partner with Compliance, Legal, and Government Relations to synthesize regulatory insights into strategic business recommendations.
Affiliation Strategy Support
- Translate marketplace insights into actionable strategy to evolve LPL's affiliation offerings.
- Assess how macro trends—advisory models, product shifts, fee structures, custody dynamics—impact advisor preferences and expectations.
- Support the development of new affiliation constructs, enhancements, or differentiators that strengthen LPL's competitive position.
- Provide strategic input to product, pricing, technology, and experience teams based on external market perspectives.
Cross-Functional Partnership & Execution
- Partner with Product, Business Development, Finance, Advisor Growth, and Marketing organizations to ensure strategic alignment across initiatives.
- Support executive decision-making through data-driven analysis and well-structured recommendations.
- Develop concise, executive-level deliverables that translate complex insights into clear narratives and strategic options.
- Collaborate with recruiting and advisor engagement teams to ensure market intelligence informs messaging and advisor dialogues.
Project Management & Communication
- Lead or support enterprise initiatives tied to affiliation evolution, competitive positioning, or advisor experience.
- Manage multiple concurrent research and strategy workstreams, ensuring timely, high-quality deliverables.
- Communicate research findings, strategic implications, and recommended actions to stakeholders across the organization.
What We're Looking For:
We're looking for strong collaborators who deliver exceptional client experiences and thrive in fast-paced, team-oriented environments. Our ideal candidates pursue greatness, act with integrity, and are driven to help our clients succeed. We value those who embrace creativity, continuous improvement, and contribute to a culture where we win together and create and share joy in our work.
Requirements:
- Bachelor's degree
- 5+ years of experience in financial services, consulting, strategy, competitive intelligence, or research
Core Competencies:
- Deep understanding of wealth management ecosystems, advisor business models, and industry trends
- Strong analytical, critical thinking, and problem-solving skills
- Ability to synthesize large amounts of information into clear, concise findings
- Strong communication and presentation skills
- Ability to influence stakeholders and work cross-functionally in a dynamic environment
Preferences:
- Advanced degree in strategy, business, finance, economics, or related field
- Experience with competitive intelligence frameworks or market research methodologies
- Familiarity with business intelligence tools, data visualization platforms, and emerging industry technologies
Pay Range:
$129,700-$216,200/year Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more. Your recruiter will be happy to discuss all that LPL has to offer!
Company Overview:
LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace, LPL supports over 32,000 financial advisors and the wealth management practices of approximately 1,100 financial institutions, servicing and custodying approximately $2.3 trillion in brokerage and advisory assets on behalf of approximately 8 million Americans. The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services, ensuring that advisors and institutions have the flexibility to choose the business model, services, and technology resources they need to run thriving businesses. For further information about LPL, please visit
At LPL, independence means that advisors and institution leaders have the freedom they deserve to choose the business model, services, and technology resources that allow them to run a thriving business. They have the flexibility to do business their way. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors and institutions, so they can take care of their clients.
For further information about LPL, please visit
Join LPL Financial: Where Your Potential Meets Opportunity
At LPL Financial, we believe that everyone deserves objective financial guidance. As the nation's leading independent broker-dealer, we offer an integrated platform of cutting-edge technology, brokerage, and investment advisor services.
Why LPL?
- Innovative Environment: We foster creativity and growth, providing a supportive and responsive leadership team.
- Limitless Career Potential: Your career at LPL has no limits, only amazing potential.
- Unified Mission: We are one team on one mission—taking care of our advisors so they can take care of their clients.
- Impactful Work: Our size is just right for you to make a real impact.
- Commitment to Equality: We support workplace equality and embrace diverse perspectives and backgrounds.
- Community Focus: We care for our communities and encourage our employees to do the same.
- Benefits and Total Rewards: Our Total Rewards package goes beyond just compensation and insurance. It includes a mix of traditional and unique benefits, perks, and resources designed to enhance your life both at work and at home.
Join the LPL team and help us make a difference by turning life's aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.
Information on Interviews:
LPL will only communicate with a job applicant directly from an @lplfinancial.com email address and will never conduct an interview online or in a chatroom forum. During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant's bank or credit card. Should you have any questions regarding the application process, please contact LPL's Human Resources Solutions Center at View phone number on click.appcast.io.
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