Marketing Analyst

WHO WE ARE & WHAT WE DO Tallahassee Memorial Healthcare (TMH) is a private, nonprofit community-based healthcare system that provides care to a 22-county region in North Florida and South Georgia. We are a career destination with over 6,000 colleagues who reflect the diversity of our community.TMH is the region's healthcare leader and top provider of advanced care with a 772-bed acute care hospital and the region's only: Level II Trauma Center Primary Stroke Center Level III Neonatal Intensive Care Pediatric Intensive Care The most advanced cancer, heart and vascular, orthopedic & surgery programs in the Panhandle. Our system also includes a psychiatric hospital, multiple specialty care centers, six residency programs and more than 50 affiliated physician practices. HOW YOU'LL MAKE AN IMPACT Job Summary: Enterprise-wide role; develops and executes strategic internal communications that inform, engage, and connect colleagues across Tallahassee Memorial HealthCare, Inc. (TMH). Serves as a communications partner to internal departments, clinical services, leaders, and organizational stakeholders; translates complex information into clear, timely, relevant, and audience-focused communications. Supports recruitment marketing efforts through strategic messaging, colleague stories, digital content, campaigns, and communications that elevate TMH's reputation as a leading healthcare employer. Plans, writes, edits, and coordinates content across internal channels, including SPARK, email, newsletters, digital signage, presentations, videos, leadership communications, town halls, and organizational events. Supports enterprise priorities, change initiatives, colleague engagement, culture, recognition, and operational communications. Collaborates with Marketing and Communications, Human Resources, Nursing Administration, Executive Leadership, and other departments to maintain message consistency and alignment with TMH's mission, vision, values, strategic priorities, and brand standards. Supports emergency and crisis communications; analyzes communication performance and colleague feedback; recommends improvements. Demonstrates an understanding of diversity. Demonstrates integrity, compassion, accountability, respect, and excellence (I CARE values). Enhances and contributes to a safe environment for all colleagues, visitors, and patients. Reports: Dir/Marketing & Communications Supervises: None WHAT YOU’LL NEED TO APPLY Required Education: Bachelor's degree in human resources (HR), journalism, communications, public relations, marketing, or a related field Required Experience: Two (2) years of progressively responsible experience in internal communications, corporate communications, public relations, marketing communications, journalism, content development, or a related field Required Certification/License/Registry: None Preferred Qualifications Five (5) years of progressively responsible experience in internal communications, corporate communications, public relations, marketing communications, journalism, content development, or a related field Healthcare, hospital, or other complex, highly regulated organizational communications experience. Demonstrated experience developing communication plans, executive or leadership communications, change communications, and multi-channel internal campaigns. Exceptional writing, editing, proofreading, storytelling, and presentation-development skills; familiarity with AP Style. Experience with Microsoft 365, SharePoint or intranet platforms, email marketing tools, content management systems, Canva, Adobe Creative Suite, digital signage, and communication analytics. Ability to manage multiple priorities and deadlines in a fast-paced environment while maintaining accuracy, discretion, sound judgment, and strong stakeholder service. Collaborative, adaptable, highly organized, proactive, and comfortable working with colleagues and leaders at all organizational levels. - Tallahassee Memorial HealthCare is an equal opportunity employer and drug-free workplace. All employment is contingent upon successful completion of a drug screen, background check, reference verification, health assessment, and credential/license verification. #J-18808-Ljbffr