Audience Analyst

To lead audience planning and distribution strategy for commerce content, the full-time remote Audience Analyst will create and manage promotion plans, optimize content reach using performance data, and collaborate with editorial and commerce teams. Key responsibilities Create and manage audience and promotion plans tied to commerce priorities Own distribution strategy across platforms, ensuring effective content placement Use performance data to adjust strategy and optimize content engagement and revenue Required qualifications 3+ years of experience in audience strategy, newsroom planning, or digital media Strong understanding of content performance across various platforms Experience using analytics tools to inform decisions and optimize performance Demonstrated ability to make data-informed decisions in a fast-paced environment Familiarity with commerce or revenue-driven content strategies is a plus