Marketing & Digital Strategy Intern at Baystate Financial

Baystate Financial is a leading New England wealth management and financial planning firm that works with individuals, families, and business owners to deliver sophisticated investment strategies and comprehensive financial planning. Position Overview This internship provides hands‑on experience in digital marketing, branding, and content development within the financial services industry. The intern will work directly with firm leadership to help design and implement marketing initiatives that will support the firm's long‑term growth. This role is ideal for students looking to build real portfolio work and gain experience with AI‑driven marketing tools, website development, and social media strategy. Responsibilities Assist in the development and launch of a new company website Help structure website messaging, pages, and digital branding Research and develop a social media marketing strategy Create and schedule social media content and marketing posts Utilize AI tools to assist in generating marketing copy and social media content Support the development of a content calendar and digital marketing plan Assist with general marketing initiatives and brand development Preferred Qualifications Currently pursuing a degree in Marketing, Communications, Business, Digital Media, or related field Strong written and verbal communication skills Familiarity with social media platforms and digital marketing Interest in AI‑powered marketing tools and content creation Self‑motivated with strong organizational skills Ability to work both independently and collaboratively Learning Outcomes Website planning and digital brand development Social media marketing strategy and campaign creation Marketing within the financial services and wealth management industry Location: Wakefield, Massachusetts Position Type: Sppring or Summer Internship Compensation: Academic Credit Available (if applicable through your university) Work Format: In-office / Hybrid depending on schedule #J-18808-Ljbffr University of Delaware