Agricultural Equipment Sales Representative

Agricultural Equipment Sales Representative

An established, multi-location equipment dealer is seeking an Agricultural Equipment Sales Representative to grow its customer base and market share across a Central Indiana territory based out of its Lebanon, Indiana store. The territory is made up of row-crop, livestock, and specialty operations of every size, from family farms to large commercial growers, backed by a dealership with a strong reputation for parts and service support.

This is a relationship-driven, outside sales role for someone who understands agriculture, speaks the language of the farm, and knows that the sale is only the beginning of a long-term partnership. You will manage an established book of customers while developing new accounts, supported by a full team of parts, service, and precision ag specialists behind every deal.

What You Will Do

Grow the Territory

Sell new and used agricultural equipment, including tractors, combines, planters, tillage, hay and forage, and application equipment, to farm operators within an assigned territory.

Manage and deepen relationships with existing customers while prospecting and converting new accounts, including conquest customers running competitive brands.

Conduct on-farm visits, field demonstrations, and equipment walkarounds to understand each operation and recommend the right solutions.

Represent the dealership at field days, farm shows, customer events, and community functions.

Build and Close Deals

Prepare quotes, proposals, and trade-in appraisals, and structure deals that are profitable for the dealership and make sense for the customer.

Work with manufacturer and third-party finance partners to present financing, leasing, and incentive programs.

Negotiate and close sales, and coordinate delivery, setup, and customer orientation on new equipment.

Maintain disciplined gross margin and help manage used equipment inventory through accurate trade valuations.

Partner Across the Dealership

Work hand in hand with parts, service, and precision ag teams to support customers throughout the ownership lifecycle.

Identify opportunities for service agreements, extended warranties, technology upgrades, and parts sales.

Relay market intelligence on competitor activity, pricing, and customer needs to sales leadership.

Stay Organized and Accountable

Track leads, customer activity, and pipeline in the dealership CRM and business system.

Forecast sales and meet or exceed volume and margin targets.

Stay current on product knowledge, manufacturer programs, and industry trends through OEM training.