Marketing & Campaign Specialist

Job Description

Job Description

Salary: $70,000

Position Summary

The Marketing & Campaign Specialist is responsible for coordinating and executing LSINC's marketing initiatives that increase market awareness, generate qualified opportunities, and support the sales organization.

This position owns the planning, organization, scheduling, execution, and measurement of marketing campaigns while ensuring consistent messaging across all customer-facing channels. The Marketing & Campaign Specialist works closely with sales, engineering, applications, service, customers, dealers, and strategic partners to communicate the value of LSINC's products, technology, and customer successes.

This position supports Phase 1 (Market Awareness) and Phase 2 (Demand Generation & Opportunity Creation) of the LSINC Customer Experience Continuum.

Mission

Increase awareness of LSINC, our products, and our applications by developing, coordinating, publishing, and measuring marketing campaigns that educate the market, generate qualified opportunities, and support the sales team.

Primary Responsibilities

Marketing Campaign Management

Coordinate the planning, execution, scheduling, and measurement of integrated marketing campaigns across multiple marketing channels.

Examples include:

• Product launch campaigns
  Industry campaigns
  Customer success campaigns
  Trade show campaigns
  Dealer campaigns
  Strategic partner campaigns
  Webinar campaigns
  Educational campaigns
  Referral campaigns

Maintain the annual marketing campaign calendar and ensure campaigns are executed on schedule.

Content Management

Coordinate the creation, organization, and publication of customer-facing content.

Content includes:

• Website content
  YouTube videos
  Instagram content
  LinkedIn content
  Customer success stories
  Case studies
  Product demonstrations
  Installation highlights
  Factory Acceptance Testing (FAT) content
  Engineer interviews
  Training content
  Product photography
  Articles
  News releases
  Sales collateral

Ensure content remains current, consistent, organized, and aligned with LSINC branding.

Digital Marketing

Maintain LSINC's digital marketing presence by coordinating content and engagement across digital platforms.

Responsibilities include:

• Website updates
  YouTube
  Instagram
  LinkedIn
  Email marketing
  Digital asset management
  Marketing calendar
  SEO support
  Marketing analytics

Sales Support

Develop and maintain customer-facing materials that support the sales process.

Coordinate:

• Sales presentations
  Product brochures
  Industry guides
  Competitive comparisons
  Customer references
  Proposal graphics
  Sample requests
  Marketing follow-up materials

Support the sales team by ensuring current marketing materials are readily available.

Dealer & Partner Marketing

Coordinate marketing initiatives with dealers and strategic partners to maximize market awareness and opportunity generation.

Support includes:

• Co-branded marketing materials
  Product announcements
  Customer success stories
  Marketing campaigns
  Sales tools
  Marketing assets

Marketing Analytics

Maintain marketing data and measure campaign performance.

Track and report:

• Website traffic
  Campaign performance
  Lead sources
  Marketing-qualified opportunities
  Demo requests
  Sample requests
  Social media engagement
  YouTube performance
  Campaign effectiveness
  Marketing return on investment

Provide recommendations for continuous improvement.

Success Measures

Success will be measured by improvements in:

• Market awareness
  Marketing campaign execution
  Website traffic
  YouTube engagement
  Instagram engagement
  LinkedIn engagement
  Qualified opportunities generated
  Customer engagement
  Dealer participation
  Content production
  Sales support
  Marketing analytics
  Brand consistency

Working Relationships

This position works closely with:

• Executive Leadership
  Sales
  Applications
  Engineering
  Manufacturing
  Service
  Customer Success
  Dealers
  Strategic Partners

Purpose

LSINC creates exceptional products, innovative technology, and outstanding customer success stories every day. The Marketing & Campaign Specialist ensures those stories reach the marketplace through consistent, professional, and engaging marketing that increases awareness, generates demand, and supports the continued growth of the business.