Marketing Coordinator

Shift Hours: 8:00 AM to 5:00 PM

Job Summary
We are seeking an organized and detail-oriented Marketing Coordinator to support the marketing team with a variety of projects and initiatives. This entry-level role will assist with marketing calendars, social media content, graphic design, event and trade show coordination, vendor communication, marketing collateral, and product launch activities.
The ideal candidate is a creative and highly organized professional who can manage multiple priorities in a fast-paced environment while working effectively with internal teams, external vendors, agency partners, customers, and other stakeholders.


Key Responsibilities

• Manage and maintain the marketing calendar and support multiple marketing projects and initiatives.
• Assist with planning and coordinating events, trade shows, workshops, and other marketing activities.
• Support social media marketing and advertising activities across platforms such as Facebook and Instagram .
• Create, coordinate, and maintain social media and other marketing content.
• Measure and report social media engagement metrics and provide recommendations for improvement.
• Assist with online search marketing, keyword content, and analytical reporting.
• Create and support the development of graphic design assets for digital, retail, trade events, and internal communications.
• Develop marketing collateral including brochures, posters, banners, displays, packaging, literature, and other promotional materials.
• Work with agency partners and internal teams to ensure marketing materials are accurate, consistent, and aligned with brand standards.
• Coordinate with internal resources on go-to-market deliverables and product launch activities.
• Communicate and coordinate with vendors, customers, sales teams, and other business partners.
• Assist with trade show booth setup, breakdown, product shipments, collateral, and sample inventory.
• Coordinate marketing collateral inventory and delivery to appropriate channels.
• Manage product sample inventory and coordinate product loan requests, fulfillment, tracking, and shipments to media.
• Support photography and marketing asset creation for product launches, social media campaigns, workshops, and other initiatives.
• Provide general support for marketing communications projects and other duties as assigned.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field .
• Prior experience in marketing coordination, marketing support, or a related role .
• Hands-on experience with graphic design and graphic design software.
• Experience with social media marketing and content creation .
• Experience with project coordination or project management .
• Strong organizational and time-management skills with the ability to manage multiple priorities.
• Strong written and verbal communication skills.
• Proficiency with Microsoft Word, Excel, and PowerPoint .
• Ability to work effectively with cross-functional teams, vendors, agency partners, customers, and management.
• Strong attention to detail and understanding of basic graphic design principles.

Preferred Skills

• Experience with Adobe Creative Suite, Photoshop, Illustrator, or similar design tools .
• Experience coordinating events, trade shows, or industry conferences .
• Experience with marketing analytics and social media engagement reporting.
• Experience with photography or digital content production.
• Experience working with external agencies or vendors.

Key Competencies

• Highly organized and detail-oriented
• Creative and resourceful
• Strong communication and interpersonal skills
• Ability to multitask and prioritize in a fast-paced environment
• Strong problem-solving and decision-making skills
• Comfortable working independently and as part of a cross-functional team
• Flexible and willing to support events and marketing activities as needed

Working Conditions

• Primarily an office-based role in Parsippany, NJ .
• Occasional travel may be required for industry events and trade shows.
• Position may require standing and moving for extended periods during events and trade shows.
• Occasional lifting and handling of products, marketing materials, and event equipment may be required.
• Ability to sit for extended periods and work extensively on a computer.
• Must be comfortable working in a fast-paced environment while managing multiple projects simultaneously.