Sr. Marketing Manager Strategic Innovation - Surgical Solutions

Job Description Summary

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.

Summary/Purpose of Position:

The Senior Marketing Manager Strategic Innovation – Surgical Solutions supports front end innovation and upstream marketing activities for the Biosurgery and Infection Prevention businesses within the Surgical Solutions Platform. The Surgical Solutions platform is part of the BD Surgery Business Unit within the Interventional segment.

Reporting to the Marketing Director, Innovation, this role is responsible for driving successful execution of the global Surgical Solutions innovation funnel, serving as the marketing lead on needs finding and new product development (NPD) projects. This position partners closely with R&D, medical, sales, global and regional marketing, regulatory, quality, finance, and other cross-functional teams across BD to advance projects and deliver comprehensive business cases, product requirements, and commercialization plans from concept through launch.

The ideal candidate for this position is highly motivated to grow within the organization, thrives in an environment of creativity and accountability, and can perform at a high level across a wide array of assignments and teams.

Responsibilities:

• Serve as commercial lead for assigned innovation and New Product Development (NPD) programs.

• Advance prioritized pipeline projects in alignment with business goals for revenue, profitability, and timing.

• Identify and develop a deep understanding of unmet needs through surgical observations and voice of customer research; translate insights into opportunities to improve standard of care.

• Define and lead qualitative and quantitative market research across surgical specialties to inform global market assessments, product concepts, and value propositions.

• Build market and financial models to support opportunity assessments and business cases.

• Define target product profiles, product requirements, and early-stage concepts with clear commercial rationale.

• Develop and clearly communicate business cases to senior leadership with recommendations focused on financial impact, product quality, and customer value.

• Collaborate cross-functionally to define program strategies, including regulatory, market access, clinical and economic evidence, and commercial planning.

• Partner with global and regional teams to ensure decisions reflect local market dynamics and are communicated effectively.

• Attend key medical congresses and engage with Key Opinion Leaders (KOLs) to stay informed and build strategic relationships.

• Generate commercialization and launch plans within BD’s global product delivery system.

• Present to key stakeholders at Innovation Council, monthly Portfolio Decision Team reviews, and other forums.

• Support a positive, collaborative team culture.

• Perform other responsibilities as assigned by Surgical Solutions leadership.

Qualifications, Knowledge, and Skills Required:

• Bachelor’s degree in business, engineering, or related field required; MBA preferred.

• 5+ years of experience in medical device marketing or new product development. 1-2 years of upstream marketing experience preferred.

• Experience in the surgical and/or biosurgical medical device industry highly preferred.

• Strategic problem solver with a growth mindset and strong influencing skills.

• Highly analytical, with ability to assess market dynamics and identify trends and growth opportunities.

• Strong customer and patient orientation; skilled at uncovering unmet needs to inform strategic direction.

• Demonstrated strategic agility and sound judgment in fast-paced, high-priority environments.

• Strong results orientation with ability to prioritize, multitask, and balance diverse stakeholder needs.

• Demonstrated ability to drive projects, anticipate next steps with minimal guidance, update partners proactively, and deliver options and recommendations.

• Proven ability to manage budgets.

• Excellent communication, presentation, and writing skills; able to influence across technical and business functions.

• Strong interpersonal skills and leadership presence; able to motivate and inspire cross-functional teams.

• High integrity and alignment with BD values.

• Ability to travel domestically and internationally up to 25–30%; flexibility to work across time zones.

Primary Work Location

• USA – Warwick, RI or Vernon Hills, IL (Franklin Lakes, NJ can also be considered)

• In-office position - Monday through Thursday (optional remote Friday's)

• Travel can impact days in office

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

To learn more about BD visit  

At BD, we are committed to supporting our associates’ well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:

• Annual Bonus

• LTI Bonus

Health and Well-being Benefits

• Medical coverage

• Health Savings Accounts

• Flexible Spending Accounts

• Dental coverage

• Vision coverage

• Hospital Care Insurance

• Critical Illness Insurance

• Accidental Injury Insurance

• Life and AD&D insurance

• Short-term disability coverage

• Long-term disability insurance

• Long-term care with life insurance

Other Well-being Resources

• Anxiety management program

• Wellness incentives

• Sleep improvement program

• Diabetes management program

• Virtual physical therapy

• Emotional/mental health support programs

• Weight management programs

• Gastrointestinal health program

• Substance use management program

• Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit

Retirement and Financial Well-being

• BD 401(k) Plan

• BD Deferred Compensation and Restoration Plan

• 529 College Savings Plan

• Financial counseling

• Baxter Credit Union (BCU)

• Daily Pay

• College financial aid and application guidance

Life Balance Programs

• Paid time off (PTO), including all required State leaves

• Educational assistance/tuition reimbursement

• MetLife Legal Plan

• Group auto and home insurance

• Pet insurance

• Commuter benefits

• Discounts on products and services

• Academic Achievement Scholarship

• Service Recognition Awards

• Employer matching donation

• Workplace accommodations

Other Life Balance Programs

• Adoption assistance

• Backup day care and eldercare

• Support for neurodivergent adults, children, and caregivers

• Caregiving assistance for elderly and special needs individuals

• Employee Assistance Program (EAP)

• Paid Parental Leave

• Support for fertility, birthing, postpartum, and age-related hormonal changes

Leave Programs

• Bereavement leaves

• Military leave

• Personal leave

• Family and Medical Leave (FML)

• Jury and Witness Duty Leave

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA RI - Warwick

Additional Locations

USA IL - Vernon Hills

Work Shift

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

Salary Range Information

$127,200.00 - $209,800.00 USD Annual