Senior Manager, Brand Marketing

Senior Manager, Brand Marketing

When you work at Trex, you're helping to grow and enhance a true original. You join a company that boldly launched an entire industry… and still leads the way. The Senior Brand Manager supports the development and execution of brand marketing strategies that strengthen brand equity, drive consumer preference, and contribute to market share growth for the Trex brand. This role focuses on advertising, media, and integrated marketing activation. The Senior Brand Manager brings consumer insights to life through strong creative development, smart channel planning, and consistent brand storytelling. This position manages day-to-day brand marketing initiatives and ensures that campaigns are insight-led, on strategy, and executed with excellence across all consumer touchpoints. The Senior Brand Manager works closely with cross-functional partners to maintain brand consistency and support business objectives.

Responsibilities:

• Execute annual brand marketing plans that include advertising, media, and integrated campaigns designed to build awareness and consideration (domestic & international).
• Develop creative briefs and manage the creative development process in partnership with agencies and internal teams.
• Manage media planning and optimization to ensure channel strategies align with brand goals and deliver measurable results.
• Translate consumer insights into actionable marketing programs, messaging, and content that resonate with homeowners and contractors.
• Monitor brand performance, including brand health metrics, campaign KPIs, and media effectiveness, and provide insights and recommendations to senior leadership.
• Partner with Digital, Channel Marketing, and Product teams to ensure cohesive brand storytelling across paid, owned, and earned channels.
• Support brand governance by ensuring consistent application of brand identity and messaging across all materials and touchpoints.
• Manage project timelines, budgets, and agency relationships to ensure initiatives are delivered on time and within budget.
• Contribute to cross-functional initiatives by partnering with Finance, Sales, Legal, Supply Chain, and other internal teams.
• Provide guidance and mentorship to junior team members when needed.

Direct Reports:

• Manage and provide ongoing performance, coaching, and professional development opportunities for a team of 1 - 5 direct reports.

Job Location: Winchester, Virginia, United States

Position Type: Full-Time/Regular

Experience: We are looking for leaders with Bachelor's Degree in Marketing, Business, or related field and a minimum of 6-8 years of experience in brand management, advertising, or integrated marketing. Required Skills & Qualifications:

• Strong experience in media planning, advertising development, and integrated campaign execution
• Ability to manage complex projects, timelines, and cross-functional workflows
• Strong creative judgment and ability to evaluate concepts against strategy and insights
• Demonstrated ability to collaborate effectively and influence across teams (internal & external)
• Analytical mindset with the ability to interpret data and translate it into actionable recommendations
• Passion for understanding consumers and applying insights to marketing decisions
• Strong business acumen and understanding of how brand marketing drives financial outcomes
• Curious, open-minded, and comfortable working in a fast-paced environment
• Demonstrated ability to coach or guide junior talent

Preferred Skills & Qualifications:

• MBA preferred
• Experience in CPG or other consumer-driven categories is strongly preferred

Salary: Base Salary Range: $135,000 - $175,000

Benefits & Perks:

• Paid holidays and paid vacation
• Health, Dental, and Vision Insurance
• 401(k) with company match
• Tuition reimbursement
• Training and education options
• Stock purchase program
• Employee discount program

Who We Are:

Over 30 years ago, our founders created the world's first high-performance, low-maintenance composite decking and outdoor living products. That entrepreneurial spirit still drives us today as we continue to redefine our industry and lead the way for what's next in outdoor living. Today, Trex is the world's #1 brand of sustainability-made, wood-alternative decking, and deck railing – all proudly manufactured in the USA. As a publicly traded company [NYSE: TREX], we take pride in being the largest recycler of plastic film in the country as well as caring for the communities and the planet where we live. We nurture meaningful connections, from local engagement and investment to eco-friendly products and sustainable manufacturing processes. Everything we do is grounded in our values and guided by our beliefs. We are looking for candidates who embody our core values: Do the Right Thing, Act with Boldness and Authenticity, Drive Sustainability, Innovate and Adapt.

At Trex, you'll become part of a diverse yet unified team that sustains the trailblazing spirit and strengths that made Trex the industry leader – learning, adapting, solving and succeeding. We welcome new ideas and fresh perspectives, and we encourage you to bring your best to help us shape the future of Trex.

Career Advancement:

At Trex, you can take pride in craftsmanship. There's an art and a science to what we do, and we never stop working to refine and improve. That means no matter how long you've been with Trex, you have ongoing opportunities to grow your expertise – enhancing your career, your team and our shared efforts. You will help shape our future.

EEO:

Trex is proud to be an Equal Opportunity Employer. We are committed to creating a diverse and inclusive environment for all employees and do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. All qualified applicants will receive consideration for employment without regard to these or any other characteristics protected by law.