Marketing Automation Specialist

Braselton Vollzeit Gestern ausgeschrieben Dein neuer Arbeitgeber sucht impulsgebende Macher:innen! Unsere weltweit anerkannten Elektrowerkzeuge werden von unseren 4.500 Mitarbeitenden aus über 100 Ländern mit grünem Herzblut entwickelt, produziert und verkauft. Professionelle Anwender:innen auf der ganzen Welt vertrauen auf unsere Marken Metabo, HiKOKI und Carat in der KOKI Group. Dies unterstreichen auch unsere über 50 nachhaltigen Akku-Partnerschaften im Cordless Alliance System (CAS). Bei uns ergänzen sich Tradition und Innovation sowie Internationalität und Bodenständigkeit zu einem stimmigen Ganzen. Entdecke auch Du unsere Power und schraube an der KOKI-Zukunft mit! Marketing Automation Professional Key Responsibilities Strategic Leadership Define and drive global marketing strategies, processes, and technology initiatives that align with the KOKI Group's vision and business objectives. Shape the roadmap for marketing transformation, digital engagement, automation, and AI adoption. Champion customer-centric marketing practices, set-up mechanicsand continuous improvement across global markets. Customer Experience & Digital Engagement Design, implement, and optimize customer-facing digital experiences, focusing short-term on marketing engagement and activation platforms and furthermore building frameworks for engaging websites, portals, self-service tools and AI-enabled solutions, Lead customer journey mapping initiatives to improve engagement and conversion across all digital touchpoints. Ensure a consistent and seamless customer experience across regions and channels and align globally. Translate customer, commercial, and marketing requirements into scalable digital solutions. Marketing Technology, Automation & AI Identify, evaluate, and implement innovative marketing technologies, automation platforms, and AI-driven solutions. Lead integration efforts between CRM systems, marketing automation tools, customer portals, analytics platforms, and digital engagement tools. Drive personalization, automation, and self-service capabilities that improve customer and user experiences. Marketing Process & Business Transformation Partner with Sales Business Units (SBUs) and regional Marketing teams to streamline and enhance global marketing processes, including improvement of recently launched Go-to-Market (GTM) process and execution. Identify opportunities to improve efficiency, simplify workflows, and standardize operations globally. Develop and implement best practices, governance models, and operating procedures. Explore emerging technologies and recommend solutions that support business growth and operational efficiency. Global Systems & Standardization Lead the development, implementation, and optimization of global marketing systems and platforms, including Digital Asset Management (DAM) and customer engagement tools. Establish standardized processes, data governance, and system utilization practices across all regions. Ensure alignment between global standards and regional business requirements. Support regions with trainings and regular consultancy Projectmanagement & Stakeholders & Vendor Management Foster strong partnerships with regional marketing teams, Sales, IT, Product Management, Customer Service, and executive stakeholders. Drive alignment, communication, and collaboration across global and regional organizations and teams. Manage relationships with external agencies, technology vendors, consultants, and implementation partners and steer budgets accordingly Data Analytics & Performance Management Develop KPIs and reporting frameworks to measure customer engagement, marketing effectiveness, process efficiency, and platform adoption. Leverage analytics and customer insights to inform decision-making and prioritize enhancements. Present project outcomes, ROI, and strategic recommendations to leadership. Preferred Qualifications Bachelor's degree in Marketing, Business, Technology, Digital Experience, or related field. 5+ years of experience in Marketing Operations, Digital Experience, Marketing Technology, Customer Engagement, Business Transformation, or related disciplines. Experience leading global, cross-functional transformation initiatives. Expertise in marketing automation, CRM platforms, Digital Asset Management (DAM), customer engagement tools, and analytics platforms. Experience with AI applications, workflow automation, and digital customer experience solutions. Strong project management, stakeholder management, and change management capabilities. Establish Dashboards and KPIs for the dedicated indicatives and platform effectiveness, analyze user behaviour. Potential Additional Qualifications Customer Journey Mapping UX/UI Fundamentals Customer Portal Management CRM and MarTech Platforms AI-Powered Customer Engagement Tools Digital Analytics (GA4, Adobe Analytics, Power BI, etc.) Agile Project Management Du fragst Dich was Chancengleichheit für KOKI bedeutet? Wir glauben an Vielfalt und Inklusion! #J-18808-Ljbffr