Senior Brand Manager

Are you an experienced Brand Marketing leader with expertise in AAA game launches, go-to-market strategy and platform partnerships across console and PC gaming?

Join a global publishing team launching a major AAA PC and console title in North America. This is a senior marketing role responsible for defining brand positioning, driving go-to-market strategy and building key relationships with platform partners while leading consumer-facing campaigns from announcement through launch.

About the role

You will lead North American brand marketing strategy for a major upcoming AAA title, acting as the regional brand owner and go-to-market lead. Working closely with global publishing teams, you'll develop positioning, audience strategies and marketing plans tailored to North American players while ensuring alignment with broader global objectives.

This role combines strategic brand leadership, platform relationship management, consumer insights and creative campaign execution.

What you'll do

Brand Strategy & Go-To-Market

• Develop and execute North American go-to-market strategies for a AAA title.
• Define brand positioning, messaging and audience frameworks.
• Lead campaign planning from announcement through launch and post-launch marketing beats.
• Partner with global publishing teams to localise and strengthen marketing strategies.
• Build scalable GTM frameworks and marketing best practices.

Creative & Campaign Management

• Lead creative agency relationships and campaign development.
• Review and approve trailers, key art, campaign assets and marketing materials.
• Coordinate cross-functional approvals across internal and external stakeholders.
• Ensure campaign execution aligns with brand vision and audience expectations.

Platform Partnerships

• Develop and maintain strategic relationships with major platform partners.
• Coordinate merchandising opportunities, storefront initiatives and co-marketing activities.
• Lead platform communications and briefing processes.
• Represent the publishing business at industry meetings, events and strategic partner discussions.

Consumer Insights & Market Intelligence

• Lead consumer research initiatives to better understand audience motivations and behaviour.
• Translate research findings into actionable marketing and positioning recommendations.
• Support influencer marketing initiatives and audience development strategies.
• Monitor market trends, competitor activity and platform opportunities.

What we're looking for

Experience

• 8+ years of brand marketing experience within the video games industry.
• Experience supporting or leading AAA game launches.
• Proven success developing and executing go-to-market strategies.
• Experience working directly with console and PC platform holders.
• Experience managing agencies and large-scale marketing campaigns.

Skills

• Strong brand strategy and positioning expertise.
• Deep understanding of console and PC gaming ecosystems.
• Excellent stakeholder and relationship management capabilities.
• Strong consumer insight and audience development skills.
• Experience managing creative development and marketing asset production.
• Excellent communication and presentation skills.
• Ability to balance strategic planning with hands-on execution.

Nice to have

• Experience working within global publishing organisations.
• Experience collaborating with international teams.
• Familiarity with Asian gaming markets.
• Korean language skills.

Working style / behaviours

• Strategic and commercially minded.
• Strong leadership and stakeholder management skills.
• Data-driven with a consumer-first mindset.
• Collaborative across regional and global teams.
• Comfortable operating in fast-moving launch environments.
• Passionate about games and gaming audiences.

Why join?

• Lead North American marketing for a major AAA release.
• Own strategy and execution across one of the world's largest gaming markets.
• Build relationships with key platform partners and industry stakeholders.
• Work within a global publishing environment with significant visibility and impact.
• Competitive salary, bonus opportunities and comprehensive benefits package.

Benefits

• 401(k) with company matching
• Medical, dental and vision coverage
• Life insurance
• Long-term disability coverage
• Hybrid working model

Location:  Los Angeles, California (Hybrid)
Employment Type:  Full-time
Salary range: $166,000 - $215,000 USD per annum + incentives

If you're a senior games marketing professional who thrives on building brands, launching AAA titles and driving high-impact go-to-market strategies, we'd love to hear from you.  Apply now or email Joe McKernan - View email address on skillsearch.com