PEO and ASO Sales Consultant

PEO and ASO Sales Consultant

Location: Rochester, NY area

Category: Sales

Type: Full Time

Office Designation: Hybrid and/or Remote

Company Description:

At Pinnacle Employee Services (PES), we are committed to delivering reliable, people-focused support that helps businesses thrive. Your Employees. Our Priority. isn’t just our tagline. It’s the way we work. We are here to reduce the noise, remove stress, and ensure our clients get the support they need to succeed. We serve mid-sized companies in Upstate NY that are focused on achieving their goals through their people as well.

Position Summary:

The Senior PEO & ASO Sales Consultant is responsible for driving new client acquisitions by consulting mid-sized business owners on tailored workforce solutions. This role owns the full sales lifecycle—from prospecting and relationship development through close and onboarding—while building long-term partnerships that expand Pinnacle Employee Services’ client base, revenue, and market presence. Success in this role requires a consultative sales approach, strong referral relationships, and the ability to operate independently within assigned markets.

Essential Duties and Responsibilities

Sales & Revenue

• Achieve and exceed assigned new client, worksite employee, and revenue goals.
• Lead a consultative selling process to recommend appropriate PEO or ASO solutions.
• Accurately develop and present proposals aligned with each client’s business needs.

Prospecting & Relationships

• Consistently prospect within defined target markets and ideal client profiles (ICP).
• Build and maintain strong centers of influence, including brokers, accountants, bankers, and community partners.
• Generate referrals through networking, client relationships, and internal collaboration.

Collaboration & Client Experience

• Partner closely with internal service teams to support successful onboarding and ongoing client satisfaction.
• Collaborate with internal Pinnacle brands to cross-refer opportunities and expand client value.
• Respond promptly and professionally to clients, partners, and referral sources.

Process & Professional Development

• Maintain accurate and timely activity, pipeline, and forecast data in the CRM.
• Participate in ongoing sales training, coaching, and competitive market learning.
• Submit expense reports and required documentation in a timely manner.

Qualifications

• 5+ years of successful PEO and/or ASO sales experience
• Proven ability to sell consultatively to mid-sized businesses
• Bachelor’s degree preferred; relevant experience considered in lieu of formal education
• Valid driver’s license and ability to travel locally

Compensation

The anticipated compensation range for this role is $150,000–$225,000 , consisting of base salary plus target first-year commissions at plan. Additional accelerators and incentives may apply. Total compensation is based on factors including location, experience, and performance.

Why Join Pinnacle Employee Services?

• Mission-driven, people-first culture
• Proven growth and investment in professional development
• Meaningful work supporting businesses and communities
• Collaborative, entrepreneurial environment
• Respect for work-life balance

Not sure if you meet every requirement?

At Pinnacle Employee Services, we don’t believe there’s only one path to success. We’re interested in people who bring curiosity, capability, and a genuine interest in the work we do. If this role resonates with you but your experience looks a little different than what’s outlined, we encourage you to raise your hand—you may be an excellent match now or for another role as we continue to grow.

Pinnacle Employee Services is committed to building a workplace where respect, fairness, and inclusion are foundational. Hiring decisions are made thoughtfully and based on job‑related qualifications, experience, and potential. We proudly uphold all applicable federal, state, and local employment laws and value the diverse perspectives that strengthen our team.