Organic Search Manager (Remote)

Overview KnowBe4 is the global leader in Human Risk Management, trusted by over 70,000 organizations worldwide to secure their employees and AI agents. Our HRM+ combines continuous risk intelligence, advanced technical defenses, and personalized training to help organizations measure, understand, and reduce human risk across their workforce, defending against deepfakes and emerging AI-powered threats. We believe protecting organizations from cyberthreats goes hand in hand with environmental stewardship and collective resilience. Remote positions open to the US only. Responsibilities Own the end-to-end identification and execution of a full-funnel keyword strategy, targeting high-intent keywords, head terms, and "question-based" queries to drive qualified organic traffic. Actively monitor keyword performance and implement on-page optimization tactics to secure "Position 1" rankings. Regularly analyze competitor keyword profiles to identify missed opportunities and recapture market share. Develop and execute strategies to ensure brand authority within AI-generated answers and LLMs and conversational search platforms. Identify audience-aligned prompts and optimize site architecture to ensure brand content is selected as the "preferred answer" for generative search responses. Utilize AI personas to simulate diverse user journeys, refining how the brand is perceived and synthesized by various AI models and LLMs. Manage site structure, 404/redirect mapping, and crawlability while optimizing Core Web Vitals to ensure a fast, frictionless user experience. Implement Schema Markup to provide explicit context and authorship signals to modern AI crawlers. Partner with content teams to develop optimized content. Execute precise optimizations for page titles, meta-descriptions, H1-H4 tagging, and internal linking structures to maximize relevance and ranking power. Monitor and report on traditional rankings and GEO using Conductor, GA4, GSC, and emerging AI-tracking platforms. Deliver monthly executive summaries tracking share of voice, conversion patterns, and the ROI of organic search efforts. Act as the primary bridge between Marketing, Product, and Engineering to evangelize SEO/GEO best practices and ensure digital initiatives scale within an evolving, AI-first search landscape. Minimum Qualifications Bachelor’s Degree in Marketing or similar field, or equivalent work experience 5+ years of experience managing organic search strategy Experience with B2B marketing in the technology industry (IT Security and SaaS marketing a plus) Experience with Salesforce and Google Analytics Significant experience managing SEO and GEO strategy Excellent communicator and creative thinker, with the ability to use both data and intuition to inform decisions Expert in end-to-end marketing for inbound marketing functions Strong analytical skills and the ability to extract meaning from data and apply that meaning to improving program performance The base pay for this position ranges from $120,000 - $130,000, depending on how well an applicant\'s skills and experience align with the job description. We are an equal opportunity employer. If you require accommodation during the application process, please contact KnowBe4 Careers. Equal Employment Opportunity KnowBe4 is committed to providing equal opportunities for all applicants and employees. We do not discriminate on the basis of race, color, religion, national origin, age, sex, marital status, disability, veteran status, gender identity, sexual orientation, or any other protected characteristic. #J-18808-Ljbffr KnowBe4