Senior Content Strategist and Writer

Team Overview

Senior Content Strategist is strategic thinker and exceptional writer and shape content from initial business challenge through final execution. You will partner with strategists marketers and subject matter experts to identify opportunities shape narratives and develop content strategies that drive measurable business outcomes. Just as importantly youll bring those ideas to life through high-quality writing across formats and channels. This role reports to the Senior Director of Marketing Communications. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Role Overview and Core Responsibilities

Shape Content Strategy

• Partner with strategy marketing and product to understand priorities challenges and growth opportunities.

• Develop content strategies that align to business objectives audience needs and market opportunities.

• Identify content gaps journey opportunities and strategic approaches that strengthen audience engagement.

• Ensure content programs support broader brand demand generation and thought leadership goals.

• Recommend the right content formats channels and experiences rather than simply responding to asset requests.

Build Distinctive Points of View

• Research market trends customer challenges and competitive dynamics to uncover meaningful insights.

• Develop differentiated perspectives that strengthen our market position and thought leadership efforts.

• Help shape messaging narratives and content themes that create consistency across channels and touchpoints.

• Translate complex topics into clear compelling and audience-centric stories.

Create High-Impact Content

• Personally write and develop thought leadership executive bylines articles reports campaign messaging web content and other strategic assets.

• Create content that balances audience value with business objectives.

• Ensure content is aligned to brand standards messaging frameworks and audience needs.

• Bring a strong editorial mindset to every project elevating quality clarity and impact.

Drive Continuous Optimization

• Analyze content performance and audience engagement to identify opportunities for improvement.

• Apply learnings to strengthen future content strategies and investments.

• Stay informed on evolving content trends buyer behaviors and AI-enabled content practices.

Required Knowledge and Experiences

• 7 years of experience in content strategy thought leadership editorial content marketing agency strategy journalism or related fields.

• Exceptional writing and storytelling skills with a portfolio demonstrating both strategic thinking and strong execution.

• Proven ability to transform business challenges market dynamics and audience insights into content strategies and narrative platforms.

• Experience developing differentiated points of view that help brands stand apart in competitive markets.

• Strong understanding of content strategy customer journeys audience needs and content ecosystems.
• Experience creating executive-level thought leadership long-form content messaging frameworks campaign narratives and integrated content programs.

• Understanding of B2B marketing demand generation and brand-building principles.

• Strong collaboration and communication skills with the ability to influence stakeholders and explain strategic recommendations.

• Comfort navigating ambiguity and helping shape content direction in a fast-moving environment.

Were also looking for the preferred skills below. Whether you are proficient or could use some brushing up were happy to support your career development and growth in:

• Fluency with AI-enabled content tools and workflows along with a thoughtful perspective on how AI can enhance research ideation and content development while maintaining originality and quality.

Benefits that support every part of your life:

At TransUnion we design benefits to help youfeel well do well and plan wellfrom day one.

For Your Health : Enjoyday-one eligibilityfor medical dental and vision coverage plus supplemental plan options. Spousal domestic partner and other eligible dependent coverage is available on select plans. Choose taxadvantagedHSAandFSAaccounts to make everyday care more affordable.

For Your Protection : Weve got your back withcompanypaid basic life and AD&D optionalvoluntary life and AD&Dfor you and your family andshort and longterm disability. You can also opt into alegal planpet insurance andtravel accident coverage.

For Your Family : Fromadoption assistance and fertility planning coveragetocaregiver support were here for every chapter. AccessDependent Care FSA for possibility of an employer match a andup to 12 weeks of paid parental leavewith eligibility for a thoughtful gradual return.

For Your Future : Build toward whats next with our401(k) with employer matchandEmployee Stock Purchase Plan (ESPP). Tapfinancial wellness resourcescareer coaching and optionallongterm care insuranceto plan confidently.

For You : Grow and recharge withtuition reimbursementflexible time off for exempt employees or paid time off for nonexempt employees up to 12 paid holidays per year commuter benefits employeediscountscharitable gift matching andpaid volunteer time off plus corporate volunteer events that make it easy to give back.

For Your Wellness : Access24/7 supportincluding professionaltherapycoaching and emotional wellbeing programs alongside guided meditation and resources that supportphysical mental social and financial wellness.

We are committed to being a place where diversity is not only present it is embraced. As an equal opportunity employer all qualified applicants will receive consideration for employment without regard to race color religion sex national origin age disability status veteran status genetic information marital status citizenship status sexual orientation gender identity or any other characteristic protected by law. Additionally in accordance with Section 503 of the Rehabilitation Act of 1973 and the Vietnam Era Veterans Readjustment Assistance Act of 1974 TransUnion takes affirmative action to employ and advance in employment qualified individuals with a disability and protected veterans in all levels of employment and develops annual affirmative action plans. Components of TransUnions Affirmative Action Program for individuals with disabilities and protected veterans are available for review to any associate or applicant for employment upon request by contacting .

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law including the Los Angeles County Fair Chance Ordinance for Employers the San Francisco Fair Chance Ordinance Fair Chance Initiative for Hiring Ordinance and the California Fair Chance Act.

TransUnion complies with all applicable immigration laws and regulations. The Company does not presently provide employer support or sponsorship for an immigration-related employment benefit for this position. Applicants must be authorized to work in the United States on a full-time basis without the need for employer support or sponsorship now or in the future.

Adherence to Company policies sound judgment and trustworthiness working safely communicating respectfully and safeguarding business operations confidential and proprietary information and the Companys reputation are also essential expectations of this position.

Pay Scale Information:

The U.S. base salary range for this position is $100100.00 - $150000.00 annually. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion actual compensation is based on careful consideration of additional factors such as (but not limited to) an individuals education training work experience job-related skill set location and industry knowledge as well as the scope and responsibilities of the position and market considerations. Regular fulltime non-sales positions may be eligible to participate in TransUnions annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents.

TransUnion Overview:

At TransUnion we encourage and are committed to creating a real positive impact and shared sense of purpose within our Workforce for Good which empowers our people to grow innovate and contribute to a better future for our communities and customers. We strive to build an environment where our associates are in the drivers seat of their professional development while having access to help along the way. We recognize that success comes when our associates thrive both professionally and personally; thats why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence.

Be a part of our Workforce for Good youll work with great people pioneering products and cutting-edge technology.

TransUnions Internal Job Title:

Advisor Creative Marketing

Company:

TransUnion LLC

Required Experience:

Senior IC