Brand & Content Manager

As the Brand and Content Manager, you will play a crucial role at GHP. Your mission will primarily focus on developing engaging content and creative to further GHP’s retention and conversion goals. Essential Duties and Responsibilities Content Creation and Management Lead end-to-end content creation process—strategy, concept, writing, editing, and publishing—across all channels, ensuring brand consistency and quality standards. Oversee daily content production for social media, websites, blogs, SMS, email campaigns, etc., ensuring timely delivery and alignment with marketing objectives. Develop thought leadership pieces to establish GHP as an industry leader. Analyze industry, market, technological, and competitor trends to inform content strategy and stay relevant to public conversation. Develop, oversee, and optimize content across formats (social media, blogs, press releases, emails, videos, etc.) to support growth, brand visibility, and enhance SEO. Direct and edit videos to ensure they are both engaging and informative, contributing to a cohesive content strategy that resonates with our target audience. Schedule, organize, and upload digital assets for efficient content management. Conduct A/B testing to refine strategies and improve performance. Develop initiatives to increase conversion and retention. Review websites, collateral, ILSs, and ads for brand presentation. Lead mobile and online experience development, collaborating with the Marketing Manager to craft a compelling user journey. Create, schedule, and manage digital signage, music, etc. at the properties. Manage the full lifecycle of marketing emails, including concept, writing, and design, ensuring brand consistency and customer engagement. Brand and Creative Management Approve all field level designs to ensure alignment with brand standards. Oversee and maintain company communications and brand assets, maintaining a strong, unified brand voice. Design and/or manage production of all marketing collateral, signage, and ads. Assist property with designs in Canva. Manage all touchpoints to further engagement, conversion, and retention. Assist with resident and company events as needed. Manage all content, creative, and SEO agencies, as well as production vendors. Social Media Management Manage Meta Business and Google Business accounts. Grow audiences on platforms including YouTube, Instagram, Facebook, LinkedIn, Reddit, WeChat, and X. Develop paid social ads alongside the Marketing Manager on strategy and execution. Respond to online reviews and manage social media engagements. Search Engine Management Conduct keyword research, analyze competitor content, and optimize content for searchability on search engines using SEO best practices. Review SEO monthly for all properties, with focus on lease-ups and special projects. Create content for Gemini/Google’s generative algorithms. Collaborate with cross-functional teams to produce impactful, SEO-rich content, including blogs, emails, SMS campaigns, and social media posts. Qualifications Minimum 3 years of content marketing, content management, and SEO principles, including keyword research, on-page optimization, link building, and technical SEO. Experience with SEO and analytics tools (e.g., Google Analytics, SEMrush) and a data-driven approach to measuring content effectiveness. Experience using CMS (e.g., WordPress) and/or DAM preferred. Experience utilizing a social media Management platform (e.g. HootSuite, Soci). BS/BA degree in Marketing and/or related field preferred. Proficient in MS Office Suite. Intermediate skill with Adobe Creative Suite and advance skill with Canva. Exceptional writing, editing, and proofreading skills. Ability to manage multiple projects concurrently, prioritize tasks, and meet deadlines. Physical Requirements Must be able to regularly travel to multiple property locations as well as company meetings and conferences which may include air travel. Frequently move/traverse, ascend/descend stairs in/around apartment homes and community. Occasionally lift/move/carry up to 25 lbs with/without assistance. Frequently lift/move/carry 5 lbs. Constantly communicate, converse and exchange information. Ability to remain in a stationary position for extended periods of time. Ability to observe details at close range (within a few feet of the observer). Constantly operates computer and other office machinery. Cognitive or Mental Requirements Reading. Writing. Strong math skills. Ability to communicate clearly. Ability to deal with complex issues. Attention to detail. Ability to prepare financial and related reports. #J-18808-Ljbffr