Social Media Specialist

The Social Media Specialist is a pivotal member of the CandleScience marketing team, entrusted with daily ownership of our social media presence and digital community engagement. This role has expanded beyond execution to include strategic content planning, active community management, and platform growth - particularly on TikTok and Instagram. The Specialist embodies our brand voice, nurtures authentic connections within the crafting community, and brings creative energy to a fast-paced, collaborative environment. Key Responsibilities Manages and publishes daily content across TikTok, Instagram, and Facebook, focusing on trend-driven, engaging posts that elevate brand awareness and community interaction Develops, plans, and maintains the monthly content calendar in alignment with overall marketing initiatives, ensuring consistent and timely messaging Monitors social media analytics to evaluate performance and inform ongoing content strategy adjustments Responds to community comments, messages, and inquiries, providing knowledgeable support related to candle making, fragrance selection, and DIY projects while maintaining brand consistency Moderates social platforms to uphold community standards and protect the brand's reputation Collaborates with cross-functional teams - including video production, product, and email marketing to synchronize messaging and support campaign launches Engages with creators and influencers, identifying collaboration opportunities that enhance CandleScience's presence and credibility in the crafting space Creates and designs visual content such as social graphics, Instagram Stories, Reels covers, and short-form videos using design tools, ensuring alignment with brand aesthetics Represents the brand on camera as needed, delivering a relatable and confident presence that resonates with the audience Maintains and evolves the brand's digital content identity by contributing to content themes and voice development, staying current with social media best practices and emerging trends Performs other related duties as assigned by supervisor Qualifications Bachelor's degree in a related field and/or 1-3 years of experience in social media management, digital content creation, or community engagement. Proven ability or strong willingness to develop a confident, engaging on-camera presence. Demonstrated expertise with social media platforms, particularly TikTok and Instagram, including experience growing or managing accounts. Excellent written and verbal communication skills. Creative aptitude with basic graphic design skills using tools like Canva or Adobe Express. Genuine interest in crafting, candle making, soap making, or related DIY activities. Highly organized self-starter who thrives in a fast-paced, collaborative environment. Work Environment This is a hybrid role based in the Raleigh-Durham area, with team members typically working 2-3 days per week onsite and the remainder remote. The position involves significant desk time for research, editing, writing, and collaboration, as well as regular team meetings, video calls, and in-person creative sessions. The role also requires prolonged periods of sitting at a desk and working on a computer, the ability to lift up to 20+ pounds, and occasional work on a ladder as needed. Benefits: Big company benefits with small company culture! We provide comprehensive medical, dental, and vision coverage with low deductibles. All employees receive employer match for retirement contributions of up to 3% of annual earnings. We have liberal vacation policies and offer additional benefits including technology stipends, gym memberships, and company-paid life insurance. Employee assistance program Paid time off (Vacation & Sick) Referral program 401(k) 401(k) matching Dental insurance Medical insurance Vision insurance Life insurance About Us: CandleScience develops and sells candle and soap making supplies. Our customers vary in size from candle and soap entrepreneurs to seasonal hobbyists. We began in 2003 as a two-person startup, and have become the market leader in the industry. We work hard to develop natural and safe products that push the boundaries of candle and soap making. Our success is a result of our focus on web development, product development, and operations. For More About Us: Igniting Growth with CandleScience | First Candles, Now Soap. Durham's CandleScience Expands in DIY Market | CandleScience and the Science of Candle Making | Facebook | TikTok | Instagram | #J-18808-Ljbffr