Outreach Coordinator - SN Northern, CA Only

Job Description

Job Description

Outreach Coordinator II (Northern California)

The Center for Caregiver Advancement (CCA) is building the workforce of highly trained caregivers that many Californians can’t live without.

For over two decades, CCA has been at the forefront of an equity-driven movement for quality training and quality jobs. CCA is one of the largest providers of training for long-term caregivers in California– training over 70,000 home care and nursing home caregivers in the past 20 years. We are pioneers in home care training and are the only organization in the country to show the value of evidence-informed training programs on both the workforce population and the low-income seniors and people with disabilities for whom they care, with curriculum licensed in four other states.

Training is one piece of a large, complex system of long-term care. Still, we know from our long history in the field and studies of our impact that training can lead to higher rates of retention and quality care because caregivers have the knowledge and confidence to be successful in their jobs. With the vast majority of caregivers being immigrant women of color who live in under-invested communities across the state, we meet them where they are - providing training in six languages

CCA develops quality programs for both IHSS home care workers and Skilled Nursing Facility workers. We have a deep partnership with SEIU Local 2015 - the labor union that represents IHSS and SNF workers across California. Our Labor Management Training Partnership for nursing home workers is grounded in partnership systems in which skilled nursing facility employers collaborate with SEIU Local 2015 in order to benefit the workforce and provide higher-quality care to residents through high-quality courses, certifications, and apprenticeship programs.

Position Overview:

The Student Outreach Coordinator plays a key role in fostering partnerships with skilled nursing facility (SNF) employers in Northern California, SEIU Local 2015, and training providers to support the implementation of Education Fund (Ed Fund) programs. This position is responsible for program outreach, participant engagement, career coaching, and workforce development within assigned territories in Northern California.

The Student Outreach Coordinator is a hybrid role, requiring a combination of in-person facility visits, remote work, and virtual engagements. The position reports to the Student Outreach Manager and requires frequent travel throughout Northern California to develop strong employer relationships and support SNF staff to access training opportunities.

Key Responsibilities:

Territory Management & Employer Engagement

• Develop and maintain relationships with skilled nursing facility employers and union members in Northern California to identify, implement, and expand Ed Fund programs.

• Travel to assigned SNF locations in Northern California (minimum three days a week or 3 to 4 times per month per facility) to build and strengthen employer and member relationships. This travel schedule provides an excellent opportunity to develop strong, region-wide relationships and gain a deep understanding of our diverse operational landscape.

• Collaborate with SEIU 2015 staff to support program deliverables and employer partnerships.

• Establish and enhance CCA’s presence with participating LMTP employer networks and SNF workers in the region.

• Organize and attend facility events, staff huddles, shift changes, and department meetings to promote Ed Fund programs and services.

• Facilitate program orientations, Ed Fund 101 sessions, and vendor partner presentations to educate stakeholders about available training opportunities.

• Maintain and update employer records in Salesforce and other relevant databases.

Student Support

• Screen applicants for eligibility and suitability for Ed Fund programs.

• Conduct one-on-one career and education coaching for SEIU 2015 members and community members.

• Analyze assessment results, career aspirations, and educational backgrounds to recommend appropriate Ed Fund programs.

• Provide coaching and connect members with resources to overcome barriers to program completion and career advancement.

• Maintain accurate participant records, including enrollment and class progress, in databases such as Salesforce, LMS and Cal E-Grants.

• Stay informed on Labor Market Information (LMI) relevant to skilled nursing classifications, continuing education needs, career ladders, and upskilling opportunities.

Marketing & Recruitment

• In conjunction with the Communications team, develop and implement marketing strategies to recruit and promote Ed Fund programs in facilities with both workers and employers.

• Collaborate with SNF staff and SEIU members to schedule, coordinate, and promote Ed Fund training opportunities.

• Participate in facility/employer events, department meetings, and communication strategies to engage potential participants.

Experience & Qualifications

• Strong leadership, critical thinking, and coordination skills are necessary.

• Excellent prioritizing, time management, and organizational skills to manage multiple projects effectively.

• Excellent verbal and written communication skills, particularly persuasive communication, to convey program benefits.

• Professional demeanor with the ability to build rapport and maintain strong relationships with various stakeholders.

• Familiarity with project management concepts to effectively oversee program implementation.

• Proficiency with MS Office and Google Workspace, Salesforce, Zoom, Blackboard Learn, LMS, and other relevant software.

• Knowledge of labor market trends both regionally and within the skilled nursing industry.

• Experience in a union and labor-management partnership is preferred.

• Prior experience in sales or workforce development is preferred.

• Physical endurance to travel frequently between nursing homes and be on one’s feet for extended periods.

• A high level of diplomacy is required when navigating partnerships between employers, labor unions, and training providers.

Transportation Requirement

• Must possess a valid California driver’s license and reliable transportation with appropriate insurance.

• Frequent travel throughout Northern California is required.

Work Location & Schedule

• This is a hybrid role requiring a combination of remote work, fieldwork (in assigned SNF locations in Northern California), and virtual engagements. California residents only.

• Travel within Northern California is required to support employer relationships and workforce development initiatives.

Reports to: Outreach Manager

Compensation

Salary Range: $ 70,304 - $70,304 exact annual salary

Status: Salary (Exempt)

Work Location: Northern Region (Travel required for recruitment and engagement activities)

Benefits

Excellent Comprehensive Benefits Package, including:

• 100% employer-paid medical, dental, and vision coverage for employees and eligible dependents.

• Defined benefit pension plan with vesting at 3 years -CCA contributes 21% of your annual salary to your pension. In addition, we offer a 401K plan.

• Generous time off policy, including accrued vacation and sick leave.

• 15 paid holidays, including your birthday.

At the Center for Caregiver Advancement, diversity, equity, and inclusion are at the core of our mission. Our organization reflects the communities we serve, and we are committed to fostering a compassionate and inclusive workplace.

We strongly encourage applications from people of diverse racial and ethnic backgrounds, individuals living with disabilities, bilingual and bicultural professionals, and members of the LGBTQ+ community.

CCA is an Equal Opportunity Employer and does not discriminate based on race, color, sex, national origin, religion, disability, age, protected genetic information, sexual orientation, gender identity, or parental status.