Director, DCP and Partner Marketing Programs

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.The MissionSnowflake’s partner ecosystem stands as a formidable growth engine, uniquely positioned at the forefront of the data and AI revolution.Today, thousands of world-class partners are already thriving as they build, co-sell, and innovate within the Snowflake AI Data Cloud. This vibrant community presents a massive opportunity to amplify our collective success. By evolving toward a unified, high-octane marketing engine and sharpening our collaborative storytelling, we can more effectively showcase the distinct competitive advantages that make Snowflake the winning choice for enterprises worldwide.As Director of Partner Marketing Programs, you will build the system that activates our global partner ecosystem at scale — while shaping the strategic narratives that position Snowflake and its partners as the default choice in the AI data economy.You will operate at two levels simultaneously:System builder: architecting repeatable, global partner marketing programsStoryteller: crafting high-impact joint narratives with our most strategic Data Cloud partnersWhy This Role MattersThe next phase of competition in data + AI will not be won by individual products — it will be won by ecosystems.Snowflake is uniquely positioned with:A rapidly expanding MarketplaceDeep partnerships across ISVs, data providers, SIs, and hyperscalersA growing set of AI-native workloads and applicationsBut winning requires:Clear, differentiated partner value propositionsScalable co-marketing engines tied to revenueStrong product + partner narrative integrationYou will define how this comes together.What You’ll Own1. Build the Global Partner Marketing EngineOwn and evolve Snowflake’s partner marketing programs (including Partner Activate)Design a scalable co-marketing framework across partner tiers with clear ROI expectationsDefine how partners engage across launches, campaigns, and lifecycle marketingCreate repeatable motions that drive:Partner-sourced pipelinePartner-influenced revenueMarketplace engagement and transactions2. Lead Data Cloud Product Partner MarketingOwn co-marketing strategy for Snowflake’s Data Cloud product ecosystem (ISVs & data providers)Define joint positioning and solution narratives that clearly articulate how partners extend the AI Data CloudBuild and scale Marketplace-first marketing motions to drive preference and consumptionPartner with top-tier ISVs (e.g., Dataiku, Hex, Blue Yonder) to create flagship joint GTM stories3. Define Partner GTM for Product LaunchesBuild the partner motion for major product and platform launchesEnsure partners are activated early with clear messaging, content, and campaignsTranslate product innovation into ecosystem-driven growth4. Drive Cross-Functional AlignmentPartner deeply with:Product MarketingDemand GenerationField MarketingAlliances & Business DevelopmentEnsure partner narratives are embedded in integrated campaigns, not treated as an afterthoughtAlign partner strategy with Snowflake Partner Network (SPN) tiers and revenue goals5. Lead and Scale the TeamLead a team of Partner Marketing ManagersElevate the team from program execution to strategic GTM leadershipBuild a culture of accountability, measurement, and high-impact storytellingWhat You BringExperience15+ years in B2B technology marketing5+ years in partner marketing, alliances GTM, or ecosystem marketingExperience operating at scale in complex, multi-product organizationsStrategic StrengthsEcosystem storytelling: Ability to translate technical integrations into compelling joint value propositionsProgram architecture: Experience building scalable marketing systems tied to pipeline and revenueMarketplace & platform thinking: Understanding of two-sided ecosystems and partner incentivesAnalytical RigorStrong experience with attribution models across multi-touch, multi-partner sales cyclesProven ability to connect marketing programs to pipeline and revenue outcomesLeadershipTrack record of leading high-performing teamsStrong cross-functional influence across Product, Sales, and PartnershipsExecutive presence with both internal stakeholders and external partnersOutcomes in the First 18 MonthsA clear, scalable global co-marketing framework is in place and adoptedSnowflake Marketplace sees measurable growth driven by partner marketingTop strategic partners have flagship joint narratives and campaigns in marketInternal teams consistently integrate partner messaging into core GTM motionsWhy Join SnowflakeDefine how one of the world’s leading data platforms wins through its ecosystemOperate at the center of AI, data, and applications convergenceShape the go-to-market model for a category that is still being writtenWork with a high-caliber team where partner marketing has a true seat at the tableThe OpportunityThis is not a traditional partner marketing role.You are building the system and the story that will determine how Snowflake — and its ecosystem — wins the next era of data and AI.If you are excited about operating at that level of impact, we should talk.Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee’s duty to keep customer information secure and confidential.Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.How do you want to make your impact?For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.comCompensation Range: $213K - $279.3KLocationUS-CA-Menlo Park; US-CA-Dublin; US-WA-BellevueEmployment TypeFull timeLocation TypeHybridDepartmentMarketingCompensation$213K – $279.3K