Senior Product Designer

Every business in America needs a bank account to exist. The system that decides whether they're real, who's behind them, and whether they're a risk, runs on infrastructure from the 1980s. We're rebuilding that layer from scratch. Baselayer is the identity layer for institutions across the United States — the most complete business graph in America and every human tied to it. We fuse public records, IRS data, sanctions lists, web signals, and fraud telemetry from 2,200+ financial institutions into a single graph that resolves any business and the humans behind it in milliseconds. The legacy credit bureaus took 50 years to build something that gets 60% match rates. We've built something that gets 98% in under two years. Today we're trusted by over 20% of financial institutions in America — including FIS, Rho, Socure and leading loan infrastructure providers. But the graph is becoming infrastructure for anyone who needs to know if a business is real and worth trusting: gig platforms, marketplaces, AI companies, and commerce infrastructure at scale. Trust is the substrate of every financial transaction. We're rebuilding it. ABOUT THE TEAM We're solving real-time entity resolution at a scale no one else has cracked — fusing dozens of data sources into a single business identity graph and resolving any entity in milliseconds. It's a graph AI problem, a retrieval problem, and a fraud-modeling problem stacked on top of each other. The technical depth is real. You'd be joining a small team where the data moat is defensible, the research problems are open, and the infrastructure you build becomes load‑bearing for businesses. Ownership is real. Velocity is real. There's no layer of process between an idea and shipping it. We're at an inflection point — the graph is built, the match rates speak for themselves, and the hardest problems are still ahead: graph embeddings, fraud propagation models across the business network, real‑time traversal at sub‑100ms latency, and expanding the identity layer beyond finance into every platform that needs to trust a business. If you want to work on something foundational — the kind of infrastructure that gets built once, and everything else runs on top of — this is it. ABOUT THE ROLE As Baselayer’s Sr. Product Designer , you’ll help shape the design systems that power our fintech platform. Working closely with our Lead Designer, you’ll gain hands‑on experience across system design, product development, and cross‑functional collaboration - building the foundations that ensure consistency, usability, and scalability as we grow. WHAT YOU'LL DO Own product design end-to-end — from understanding the problem through research and stakeholder input, to shipping polished UI Design screens, flows, and interactions for Baselayer's platform using our established design system and component library Translate complex KYB, risk, and compliance workflows into clear, usable interfacesCollaborate closely with engineering to ensure designs are feasible, consistent, and ready for handoff Use AI tools alongside Figma to move faster on explorations, prototypes, and design-to-code workflowsIdentify and flag UX inconsistencies across the product; contribute improvements to our design system Participate in user research and usability testing to validate design decisions MINIMUM REQUIREMENTS 3+ years of experience in UX/UI or digital product design (internship, freelance, or entry‑level roles welcome) Strong working knowledge of Figma (Auto Layout, variants, components, tokens) Detail‑oriented and organized - you maintain consistency across files, states, and use cases Comfortable taking direction, iterating quickly, and incorporating feedback A proactive communicator who collaborates well with product, design, and engineering Interest in learning design systems and scaling visual languages WHAT SETS YOU APART You’re obsessed with clean systems and thoughtful design. You love turning patterns, components, and tokens into tools that make products shine. You’re comfortable in Figma, curious about how design and code meet, and eager to learn how great design systems scale. You care about the details, move fast to get things done, and take pride in the craft that makes every pixel feel intentional. You’re excited to execute quickly, learn from feedback, and grow into a systems‑minded product designer. WORK LOCATION Based in New York City; Full-time in office COMPENSATION Salary Range: $165,000 - $235,000 + Equity BENEFITS Time off when you need it: Flexible PTO so you can recharge without red tape In‑person energy: We're based in SF and meet in the office full-time Competitive compensation: We pay well and back it with equity. We want you to think and act like an owner Career rocket fuel: You'll help build the foundation of a high‑growth startup, working side by side with experienced founders and team members who've done it before Benefits on us: We cover 100% of your health, dental, and vision premiums. No surprise deductions from your paycheck 401(k) with company match : We match your contributions so your future self benefits too HSA contributions included: We contribute to your HSA on applicable plans, so your coverage works as hard as you do Stay healthy, stay sharp: A $250 annual gym stipend to help you bring your best self to work, and everywhere else A seat at the table: We believe in transparency, radical candor, and giving every team member a voice #J-18808-Ljbffr