Studio Lead - Tucson Region

Studio Lead

Role Overview

The Studio Lead is the on-site leader responsible for membership growth, daily operations, instructor development, and client experience across two studio locations. This role blends hands-on leadership, sales accountability, and culture building to ensure the studios consistently meet performance goals while delivering an exceptional Reformed Pilates experience.

You are not just managing a schedule—you are leading people, driving results, and building a thriving studio community aligned with Reformed Pilates’ high standards.

What You’ll Do

Studio Leadership & Operations

• Oversee day-to-day studio operations, ensuring smooth scheduling, clean audits, vendor coordination, and full brand standard compliance.
• Maintain instructor coverage and availability to ensure consistent, high-quality class delivery.
• Serve as the primary on-site leader and culture carrier for clients and instructors.

Sales, Retention, & KPI Ownership

• Own studio KPIs including new membership sales, retention, class utilization, instructor hours, and revenue performance.
• Drive grassroots marketing through local events, partnerships, group privates, and community outreach to generate qualified leads.
• Actively engage with members to strengthen relationships, resolve concerns, and improve retention.
• Track performance trends and implement action plans to improve results.

Instructor Development & Ownership

• Coach, support, and onboard new instructors to ensure alignment with the Reformed Pilates method and client experience standards.
• Provide real-time feedback, encouragement, and accountability to strengthen teaching quality and team engagement.
• Support instructor recruiting through client relationships, referrals, grassroots events, and community presence.

Teaching & Studio Support

• Lead by example by teaching 15 hours per week while maintaining strong member connection and energy.
• Support new studio openings or regional needs when additional coverage or leadership is required.
• This role requires regular, hands-on time in the studio to support operational needs, foster community, drive retention, and assist with member conversion and instructor sales initiatives

Travel & Studio Launch Support

• Participate in required onboarding, training, and leadership development in Phoenix
• Travel regularly between Tucson and Phoenix during studio launch and training periods
• Assist with studio opening initiatives and operational readiness
• Maintain flexibility to support business needs across multiple locations and markets

What Success Looks Like in the First 6-12 Months

• Membership Growth: Consistently meeting or exceeding new membership sales targets, with a healthy lead pipeline supported by grassroots efforts and strong in-studio conversion.
• Retention & Client Experience: Retention is trending up (or steady at goal), client feedback is addressed quickly, and the studio maintains a strong sense of community and consistency in experience.
• KPI Discipline: Studio KPIs are tracked weekly and shared clearly; action plans are created and executed when performance dips (sales, retention, utilization, instructor hours, etc.).
• Operational Excellence: Audits are consistently completed on time, the studio is clean and brand-aligned, vendors are managed smoothly, and scheduling/coverage issues are resolved proactively.
• Instructor Team Strength: New instructors onboard successfully, teaching quality is consistent, and the team feels supported, coached, and accountable—resulting in fewer last-minute coverage issues.
• Leadership Presence: You’re seen as the go-to leader in the studio—calm, organized, solutions-focused, and trusted by both clients and instructors.
• Readiness for Growth: The studio is stable, performing, and scalable—positioning you for increased responsibility (supporting openings, mentoring, or next-level leadership roles).

The Energy You Bring

• A results-driven, people-first leader who thrives in a fast-paced studio environment.
• Strong ownership mindset with pride in studio performance and team success.
• Highly organized, adaptable, and solution-oriented.
• Confident communicator who creates a welcoming, accountable, and positive culture.
• Sales-comfortable and motivated by measurable growth and member impact.

Skills & Experience

• Leadership Experience: Previous leadership or keyholder role in fitness, boutique wellness, or membership-based retail preferred.
• Sales & KPI Awareness: Comfort tracking performance metrics and driving membership growth.
• Pilates Certification: Reformed Pilates PTT certification required or ability to obtain; strong understanding of the method.
• Operational Skills: Ability to manage scheduling, studio operations, client relationships, and instructor coaching simultaneously.
• Schedule Flexibility: Availability for early mornings, evenings, weekends, and holidays as needed.
• Certifications: CPR and Trainer Liability coverage required (or willingness to obtain).

Why You’ll Love Working at Reformed Pilates

• Bonus opportunities tied to membership growth, retention, and regional KPI performance
• Flexible PTO
• 401(k) with up to a 4% company match.
• Medical, Dental, Vision, employer shared contribution
• Clear growth pathways within a rapidly expanding brand.
• Opportunities to support market expansion, acquisitions, and new studio launches
• Ongoing Pilates education and Paid teacher training opportunities.
• Complimentary unlimited membership with pre-booking privileges + 1 guest pass per month.
• 40% corporate retail discount and more.

About Us: We are so thrilled you've chosen Reformed Pilates as your next career move! At Reformed Pilates, we blend fitness and fun with high-energy reformer classes that deliver real results. Our 50-minute sessions are dynamic, engaging, and tailored for all levels. With a mission to make Pilates accessible to everyone, we’re creating a space where clients and instructors thrive together.

Our Core Focus:"Changing people’s lives through movement and community with an unwavering commitment to being the best in our industry." This Core Focus defines our standards, shapes our culture, and guides every class we teach. It reflects our dedication to exceptional instruction, meaningful client relationships, and a team environment where excellence is the expectation