Marketing Coordinator

Job Details Job Location: ELKHART, IN 46516 Position Type: Full Time Education Level: 4 Year Degree Job Shift: Day Job Category: Marketing Pay $50,000–$58,000 annually Job Type Full-time Schedule Monday to Friday Work Setting In-person Job Description INOVA Federal Credit Union is seeking a creative, motivated, and results-driven Marketing Coordinator to join our growing Marketing team. This position is an excellent opportunity for a recent college graduate or early-career marketing professional looking to gain hands-on experience while building a long-term career in marketing. The Marketing Coordinator will help develop and execute marketing campaigns that increase brand awareness, support organizational initiatives, and strengthen member engagement. Working alongside the Vice President of Marketing, this individual will contribute to digital advertising, website management, social media, graphic design, content creation, analytics, community outreach, and emerging AI-powered marketing initiatives. This role offers exposure to nearly every aspect of modern marketing, making it an ideal opportunity for someone eager to learn, grow, and make an impact within a collaborative and innovative organization. About Us INOVA Federal Credit Union is committed to improving the financial well-being of our members through exceptional service, innovative financial solutions, and meaningful community involvement. Our employees are passionate about making a difference every day while fostering a workplace built on collaboration, integrity, innovation, and continuous growth. If you're looking for an opportunity to launch your marketing career while contributing to an organization that values creativity, professional development, and teamwork, we'd love to meet you. Essential Duties & Responsibilities Assist in planning and executing integrated marketing campaigns across digital and traditional marketing channels. Design engaging graphics, advertisements, social media content, email campaigns, brochures, and promotional materials while maintaining brand consistency. Manage and update website content using the organization's Content Management System (CMS). Assist with Search Engine Optimization (SEO) initiatives and website optimization. Create, schedule, and manage content across the Credit Union's social media platforms while monitoring engagement and performance. Assist in managing Google Ads, Meta Ads, LinkedIn Ads, and other digital advertising campaigns. Monitor marketing performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), social media analytics, and other reporting tools. Develop reports measuring website traffic, campaign performance, digital advertising ROI, and member engagement. Assist with email marketing campaigns through CRM and marketing automation platforms. Coordinate photography, videography, and basic video editing for marketing campaigns, events, and member communications. Collaborate with branch staff and internal departments to support product launches, community events, promotions, and organizational initiatives. Ensure all marketing materials comply with financial industry regulations and INOVA brand standards. Stay current on marketing trends, emerging technologies, artificial intelligence (AI), and digital marketing best practices. Perform other marketing and communications duties as assigned. Desired Skills & Experience Bachelor's degree in Marketing, Communications, Advertising, Digital Marketing, or a related field. Internship, freelance, volunteer, or professional marketing experience preferred. Strong understanding of digital marketing principles. Experience creating graphics using Canva, Adobe Creative Suite, or similar software. Experience managing social media accounts for a business, organization, internship, or college project. Familiarity with Google Analytics 4 (GA4) and website analytics. Basic understanding of Search Engine Optimization (SEO). Experience with photography, videography, and basic video editing. Familiarity with AI-powered tools such as ChatGPT, Microsoft Copilot, Canva AI, or Adobe Firefly. Excellent written and verbal communication skills. Strong organizational skills with the ability to manage multiple projects and deadlines. Proficiency with Microsoft Office Suite. Position Details This is a full-time position located at INOVA Federal Credit Union's Corporate Office in Elkhart, Indiana. Standard business hours are Monday through Friday. The Marketing Coordinator will work closely with leadership and departments across the organization while supporting marketing initiatives that enhance the member experience and strengthen the INOVA brand. This position offers competitive compensation, a comprehensive benefits package, and opportunities for professional growth within a collaborative marketing team. Why Join INOVA? At INOVA, you'll have the opportunity to make a meaningful impact while building your career. You'll gain experience in digital marketing, branding, website management, analytics, advertising, content creation, and emerging marketing technologies—all while working alongside experienced professionals committed to your success. Work Authorization & Equal Opportunity Employer Applicants must be legally authorized to work in the United States. INOVA Federal Credit Union is an Equal Opportunity Employer and is committed to creating an inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, or any other protected characteristic under applicable federal, state, or local law. Qualifications #J-18808-Ljbffr